It seems just like yesterday we were announcing our Faces of 5F non-model model search with Lucky Magazine. Weeks flashed by; and, before we knew it, we were meeting with 25 hopefuls who were more than happy to strike a pose before photographer Matt Irwin. Skip seven days to the West Village studio where our eight Faces of 5F (Shelly, Natasha, Brigid, Amy, Meghan, Justine, Sarah and Muthoni) gathered for hair, makeup, brow bleaching and more before slipping into the looks that would appear in the 5F ad campaign to be featured in Lucky’s October issue. The girls were pros; we all had chills… particularly when Shelly stepped out in the glittering Diane von Furstenberg gown that originally stunned us during the Casting Call and Amy whipped her long blonde locks (in a fashion that would prompt jealousy from the Ariel, the original envy-inducing hair-flipper) again and again and again.
Well. September is just a day away; and, if we know anything about the magazine delivery dates, Lucky’s greatly anticipated October issue should be hitting doorsteps, bookshops and subway platforms before we know it. Soon enough you’ll see our Faces wearing 5F looks fit for a perfect fall day… but if you absolutely cannot wait for Lucky’s arrival, stroll by our 57th Street windows for a preview of what’s to come. Installed on Friday (just before they were borded up for Irene protection), our latest windows feature the girls’ campaign photographs next to the looks that wore during the shoot; in addition to that, David Hoey & team created a collaged backdrop of every entry headshot we received during the challenge. Ron (our mannequin mix-master) styled up additional 5F looks and surrounded them by accessories from Alexander Wang, 3.1 Phillip Lim and the just-arrived Rachel Zoe that would make any girl stop, pause and ponder. Hope you enjoy the preview and stay tuned for more updates from Lucky Magazine & 5th/58th!