It’s exciting to turn a new generation of artists loose in our windows. We like the idea of using our windows as an evolving gallery to reflect the synergy of art and fashion.
— Linda Fargo
Bergdorf Goodman has a long history of artistic collaborations—from window displays to events to limited-edition pieces—and this spring we’re kicking of February Fashion Week and the Spring Collections by partnering with Brooklyn-based Grey Area.
Beginning February 4, Grey Area co-founders Kyle DeWoody and Manish Vora and ten artists turned Bergdorf Goodman into their own artist space. Donning a kimono and Saint Laurent pumps, performance artist Andrea Mary Marshall splatter-painted the Third Floor using nothing more than a few artfully flicked fans (stay tuned for that video) while California-based Mattia Biagi created a larger-than-life tar-covered teddy bear to share a Fifth Avenue window with J.Mendel, Erdem and Proenza Schouler. Kristin Cammermeyer visited our Long Island City warehouse and created a larger-than-life Fifth Avenue installation using pieces found in our outer-borough address; while Adam Parker Smith carefully crated three-dimensional wallpaper using objects such as butterflies, toy food and plastic necklaces. Jewelry designer and sculpture Laura Wass created oil-slick hued headpieces and geodesic sculptures to complement looks from Tom Ford, Lanvin and Dior.
On the Main Floor, Sebastian Errazuriz illuminated our Oscar de la Renta, Erdem and Valentino-dressed mannequins with a low-hanging chandelier decked in taxidermied song birds. 58th Street continued the Art Matters! play with installations from Kasper Sonne’s partially burned canvas, Christopher Astley’s carefully-assembled sculpture (accompanied by Dries Van Noten and evening frocks from new-to-BG Rafael Cennamo—we hope his wife Teen Vogue’s Amy Astley approved), Lionel Esteve’s hand-crafted snakes, and Peter D. Gerakaris‘ Rappaccini’s Origami Terrarium.
Bergdorf Goodman’s exploration of art will continue throughout spring 2014.
Main & Third Floor photography: Joe Schildhorn /BFAnyc.com
[10 Artists for 10 Spaces]
Christopher Astley * Mattia Biagi * Kristin Cammermeyer * Sebastian Errazuriz * Lionel Esteve * Peter D. Gerakaris * Andrea Mary Marshall * Adam Parker Smith * Kasper Sonne * WXYZ x Laura Wass Created in collaboration with Grey Area.