Snapped At BG: Part 4

On any given day, Bergdorf Goodman is a place where you can find some of the most fascinating people in the world. Here is our fourth installment of ‘Snapped at BG,’ a regular feature where we get to know some of the most stylish New York residents, curious visitors, and fashion fanatics who come to be inspired, to discover, and to celebrate.

Photography: Reed Young

Mei-Mei, Musician.

“I see my own style as dynamic, humorous, and unafraid. Life is too short not to have fun!”


JJ Martin, Designer.

“We just had a pop up at Bergdorf’s for La DoubleJ, my line of clothing and housewares that we make with vintage prints in Italy. When I was little I used to play bank on my bed all the time with Monopoly money and all of the slips of paper and carbon copy documents I took from visits to the real bank with my mother. But I loved dressing up in my mom’s clothes and putting makeup all over my friend’s faces too—so I think deep down I knew I wanted to work in fashion.”

snapped 2

Violet, NYC resident

“My first time at Bergdorf Goodman was a hundred years ago. I started coming here to buy shoes when I was little. What’s my biggest inspiration right now? I’m presently inspired by like minded-friends. Those who are willing to stand up for what they believe.”

snapped 3

Olga, visiting from Moscow.

“I am in NYC to meet with Estee Lauder, I’m presenting an idea for a new product. I came to BG as a little distraction. I have my fingers crossed.”

snapped 4

Umindi, NYC resident.

“My first memory of BG is shopping in the home department with my mom. We still love walking the 7th floor before brunch or tea at the restaurant on Sundays. Today I’m here with a colleague after a business presentation. When I was little I wanted to be a surgeon when I grew up, but now I am the CEO of UFCG, a Brand Consulting Firm. I guess now I fix other things!”

snapped 5

Kishi, student.

“My style changes every day. Some days it’s simple and chic, some days it’s girlish. Every day is different. But right now my favorite is Balenciaga.”

snapped 6

Susan, New York resident.

“When I had my clothing store in Great Neck I used to travel all over the world to the shows and I’d follow the Bergdorf Goodman buyers wherever they went. They were wonderful people and had the best taste – it was inspiring. I’m here today because I’ve been walking my dog in high heels because they were the only comfortable shoe I have, so I’m here because of my determination to get a lower shoe!”

snapped 7

Nzinga, Fashion Designer.

“I design high-end modest evening wear and sportswear, and I teach fashion at Pratt Institute. I feel like Bergdorf Goodman has always been the kind of place where I can learn from other designers.”

snapped 8

Jake, from Korea.

“My style is black. I always wear black. Today it’s very motorcycle.”

snapped 9



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