Nashville Picks: Local Royalty Holly Williams

Singer-songwriters are a dime a dozen in Music City. Singer-songwriters who own two of Nashville’s most stylish stores and happen to be the daughter and granddaughter of country legends Hank Williams Jr. and Hank Williams Sr., less so. Calling Nashville home nearly all her life, the uniquely talented Holly Williams delights in the surprise visitors get when they realize that her city is not made entirely of rhinestones and cowboy boots.

As the owner of high-end fashion boutique H. Audrey and what she calls her “modern general store” White’s Mercantile —which offers everything from locally made linen and Southern cookbooks to a smattering of designer labels and even doormats emblazoned with “Hey Y’all!”—Williams has become something close to Nashville’s lifestyle arbiter. Her stores have a customer base that includes some of Music City’s most famous residents, past and present (Sheryl Crow, Taylor Swift, Nicole Kidman), and even Gwyneth Paltrow has fawned over Williams’ “exquisite taste.”

Williams oozes Southern charm and hospitality and is generous when recommending other creative businesses in the city. Here are her favorites.

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Pinewood Social

“I love Pinewood Social! The Goldberg brothers are the genius creative minds behind many fabulous Nashville spots—Patterson House, Le Sel, Catbird Seat. Pinewood has incredible food, great morning coffee, perfect evening cocktails, a hip bowling alley and everything in between for day or night.” (Image: Matt Hranek)


The 404 Hotel

“The 404 Hotel is a lovely boutique hotel in the Gulch area, and it happens to be next to one of Nashville’s most historic venues, the Station Inn. The 404 Kitchen has an incredible chef who pays the utmost attention to the finest ingredients and creative menu options. The cornbread is to die for, a modern take on a southern staple.” (Image: Matt Hranek)


Station Inn

“Station Inn has the best bluegrass around. Even if it’s not bluegrass night, whoever is playing is sure to knock your socks off. Grab a beer, take a seat and soak in all of the amazing music. I’ve had the honor of seeing everyone from Vince Gill to John Prine in this venue, and it’s one of my favorite places to perform at for a writer’s night.” (Image:


Peter Nappi

“Peter Nappi makes incredibly beautiful leather shoes, boots and bags honoring the tradition started by his grandfather years ago. Every item is handmade in Italy and his showroom is a piece of art in itself. Housed in an old industrial area in Germantown, it’s stocked with stunning French antiques and boasts a fabulous stage with a baby grand piano for the talents of this city. It’s the perfect place to spoil yourself.” (Image: Hatt Hranek)


Biscuit Love

“Karl Worley at Biscuit Love knows how to make a biscuit! We had his food truck in our White’s Mercantile parking lot forever and then he opened the first brick and mortar location. The ‘East Nasty’ is the best item on the menu—local chicken fried and slathered in gravy on one of his homemade biscuits. Don’t miss out on the cheese grits, or the donuts either.” (Image: Matt Hranek)




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