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Shoes About Town: #BGShoes

9 12 2011

Obsession Knows No Bounds: Click to access our Shoe Book

Jimmy Choo photographed by John Clang

Image © John Clang

Obsession knows no bounds. Stilettos. Flats. Platforms. Boots. There’s no limit when you’re possessed.

And that’s what we are: absolutely and completely bewitched. From uptown to downtown, we’ve kept a keen eye on shoes and where they may lead us. Because isn’t that the secret to the absolute perfect pair? You never know what adventures they hold.

Christian Louboutin Giuseppe Zanotti Platform


So we’ve taken our obsessions to the streets (blame our newly upgraded Today’s Shoe app… or even our soon-to-be-revealed expanded shoe salon for fueling the fire). Inspired by the John Clang photography in our Fall Shoe Book, we’ve started capturing these obsessions in their urban landscape. You may have noticed a snapshot or two lingering around Fashion City — a Louboutin Daffodile glittering in the Farmers Market, Giuseppe Zanotti twinkling at Lincoln Center; a Charlotte Olympia kitty prowling through the Central Park Zoo… Each pair has a place in the story of New York, and now we want you to share your own shoe obsessions with us.

Beginning today, we invite you to join us in the charting of shoe obsessions via Instagram. Using the Instagram iPhone app, photograph your shoe in its natural territory, hash-tag it with #BGShoes and enable Instagram’s geotag so your shoes have a place in or surrounding Manhattan. Those photographed will appear on our interactive map of shoe fanaticism and may even find a place on the walls of our store. We can’t wait to see where your shoe obsessions take you.

Scroll for tips on how to submit your photos

Click to access our Shoes About Town Map!


The renovated & expanded Shoe Salon on Two

Can’t make it to our store? Our shoes will come to you.
Click to download our Today's Shoe app!
Download our upgraded Today’s Shoe iPhone app and
enjoy having our Shoe Salon in the palm of your hand!

Click to shop our Shoe Salon!Still can’t get enough?


Click to Access Shoes About TownClick to Access Shoes About Town

Photograph shoe in desired location1. Using Instagram app, photograph shoe in location of choice.
To give shoe larger-than-life quality, we recommend positioning it on a book & using the tilt/shift feature to blur the background.
And remember: the shoes are the stars here, so don’t include your feet!

Insert caption & click to enable geo-tag2. Type caption and include #BGShoes hashtag, check Geotag option

Choose location & check share-buttons3. Choose location. If you are in Manhattan, your picture will appear on the map’s island; if you’re beyond the borough’s reach, it will float happily in the Hudson or East River

Click to access our Shoes About Town Map4. See your image appear on the Shoes About Town Map!

By posting your image, you represent that the image does not violate the rights of others (for example, copyright or right of publicity) and is not obscene or lewd. Bergdorf Goodman reserves the right to remove any image for any reason.