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Serums: What You Need In Your 20′s, 30′s, 40′s

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Navigating the many serum options can confuse even the savviest skin care shopper.  Add on the eye-squinting task of figuring out which serum works best for your age-specific concerns, and well — it’s enough to make you want to throw in the towel. Luckily, Our Beauty Editor, Felicia, is here to break it down and share the best serums for skin in your 20′s, 30′s and 40′s. Need a refresher on “What’s a serum?” and “Why do I need it?” - click here.


Whenever the girls in the office ask for a recommendation on a serum – their first (aww!) – I generally 1) Welcome them to the club and 2) Point them to Sulwhasoo First Care Activating Serum (212 872 8726). I like to think of this herbal-based skin elixir as a great starter serum for newbies as well as a really solid preventative serum for individuals with sensitive skin.


This one does all the thinking for you! Clinique Smart Custom-Repair Serum  (212 872 2782) intuitively zones in on your skin’s specific needs and works to repair the damage that most women tend to experience in their 30′s – uneven skin tone, fine lines, wrinkling and loss of radiance. It’s all about targeted repair.


When lifting and firming is a concern, SK-II Signs Up-Lifter (212 872 8819) is the super serum for the job. This intensive, peptide-packed workhorse lifts sagging skin and improves elasticity. This one rocks for 40+ skin.

Want to learn more about serums? This video explains.