5F Summer: How to Stay warm in Montauk with Laveer

7 3 2013
Laveer Silk Bomber in Army/Turquoise/Red, 212 872 2575
Today, we met with newcomer Kate Ciepluch, founder & designer behind the Laveer. She shared with us her weekend adventures, favorite places in Montauk and best looks for summers at the beach. Summer jackets are a must to beat theAtlantic breeze and for long evenings. Take inspiration from Kate's Montauk style and stay warm... View More

Budge-proof Beauty

7 3 2013
Lancome Effacernes Waterproof Under-Eye Concealer
Keep it right there. Don't you dare move. Our top picks for budge-proof beauty will keep your makeup in tact and perfectly in place all summer long...even the steamiest afternoon in July is no match for these stay-all-day beauty solutions. Set your foundation straight. Avoid the midday meltdown by applying Hourglass Mineral Veil Primer SPF 15 (212... View More

RtA Fall 2013 Collection Behind-the-Scenes

Introducing RtA to Bergdorf Goodman's 5F

7 1 2013

We are thrilled to welcome newcomers David Rimokh and Eli Azran of RtA (Road to Awe) to Bergdorf Goodman. See the behind-the-scenes of their Fall 2013 Collection, available exclusively at Bergdorf Goodman. Learn more about RtA and view more from the Fall 2013 Collection. 5F, 212 872 2877 Shop 5F

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5F Summer: Introducing RtA

7 1 2013
RtA Fall 2013 Collection, 212 872 2877
"Road to Awe is a movement. Not only about the product, but a culture that embraces the creative aspiration of the individual. Its the continuous journey to perfection. The collection is a collaboration of feminine and androgynous, combining street lifestyle with obscure nature in the constant search to attain awe."

- Eli Azran... View More

Starstruck: Your July Horoscope

Bergdorf Goodman is proud to introduce our monthly series with designing and astrology duo Amy Zerner and Monte Farber. Scroll through for your horoscope & for more information about Amy’s astrology pendants on 5F!

6 28 2013
Amy Zerner
Click through the slideshow above to find what's in your stars with this month's horoscope readings. View More

Charmed: Annina Vogel’s Arrows

6 27 2013
Annina Vogel Arrow Necklaces
Symbolically arrows have held significance for hundreds if not thousands of years.  Greek mythology's huntress Artemis is noted for racing through the woods, bow and arrow strapped to her back... and our feisty Eros (or Cupid) caused love and turmoil with his arrow's prick.  English folk hero Robin Hood saved Sherwood Forest with the... View More

Weekend Beauty: 4 Must-Pack Essentials

6 26 2013
Dior Summer Paradise Blush Nude Duo Compact
The weekend is upon us...hooray! But before jetting off for a well-earned two-day respite, consider tossing these Weekend Beauty Essentials in your tote. Our top beauty picks will keep skin protected, luminous, and of course -- pretty...all weekend long. 1. First things first. We dare not venture outdoors without SPF in tow. Clé de... View More

5F Summer: A.L.C. goes to the beach

6 25 2013
Tom Ford Campbell Metal-Detail Sunglasses, 212 872 2544
Traveling this summer? This season we're taking a trip with our 5F designers. Check back each week to see more vacation insider stories... their adventures are sure to be amazing. First up? Andrea Lieberman of A.L.C. who tells us, "We are spending July 4th in Laguna Beach, CA this year.  I am so looking forward to... View More

Ashley Pittman: Style for a Cause

6 20 2013
Ashley Pittman Cuff 212 872 2518
Every piece of Ashley Pittman jewelry comes with a story. In the dry, rugged terrain just southeast of Nairobi, life is vastly different than ours.  Plagued by drought, school often is a child's only source of clean, desalinated water and a mosquito bite can be fatal.  Within the past four years, this area... View More

#BGTutorial – Nail Art Inspired by Proenza Schouler

6 20 2013
In case you haven't noticed - Nail Art is officially a 'thing'. It's everywhere. We've spied nail-sized artistic creations on the runway, in magazine spreads and even in our very own BG offices right here in Fashion City. And there's inspiration abound. Today's Nail Art mash-up is inspired but the cool blues, geometric shapes, and dreamy... View More