#Sx5F : Tune into our Spring Playlist

3 5 2014
5F SS14

The days are getting longer and (hopefully) warmer! So as we prep for our #Sx5F adventure, we are thrilled to share our latest, greatest playlist inspired by everything a snowy, freezing winter isn’t. Enjoy!

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5 Facts about 22 Central Park South

2 28 2014
22 Central Park South by Bergdorf Goodman

Imagine the perfect New York City apartment, with the perfect New York City address: 22 Central Park South.  Then imagine that it was decorated by our very own Seventh Floor. Yes, that’s right: an entire apartment fully decorated with names like Kelly Wearstler, L’Objet, Foundwell, AERIN and John Derian.  This is what happened when 22 …

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BG Radar: Express Yourself

2 27 2014
Linda's List: Express Yourself!

Maybe it’s my inner artist calling out, but this season has all my self-expression cravings covered. There’s a lot here to move my style dial forward. 1. Prada The convergence of “art meets fashion” has never come to life as vividly as in this spring’s Prada collection. These bags are for collectors and aficionados alike. 212 872 8821 Art Matters! …

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The New Neutrals: Eight Beauty Products You Need Right Now

2 27 2014

After all of the statement-making lips, bolder than bold cat eyes and pop art inspired nails, we find it sort refreshing to ease into the never fail comfort of a nice, complexion-mimicking neutral. Read on as we share eight universally flattering beauty musts for face, cheeks, lips and nails… Prep the FACE and create a ‘no makeup’ look with the …

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On Fifth Avenue: Prada

In the Heart of Multitude

2 27 2014
Prada Windows at Bergdorf Goodman

Art Matters! Created in collaboration with Prada, our latest Fifth Avenue windows are derived from In the Heart of Multitude, a special environment designed for the Spring/Summer ’14 collection.  Prada invited muralists and illustrators to engage themes of femininity, representation, power, and multiplicity through a series of large scale murals. The striking portraits featured in our …

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Starstruck: Your March Horoscope

2 26 2014
Amy Zerner Astrology Necklace

Happy Birthday Pisces! Ready for the new season to begin? See what the start of spring has in store for you. Shop Amy Zerner 5F, 212 872 8901 See February’s Starstruck

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BG Dispatch: Miami

2 25 2014

Everyone needs to get away… and for our March issue the BG team packed their trunks and set off for sunny Miami in pursuit of warm weather and the latest 5F looks.  With photographer Max Farago and Chicago-born model Amanda Murphy on set, street smart styles from Joseph, Rag & Bone, Acne, 3.1 Phillip Lim, …

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Top 10 Moments from February Fashion Week

2 13 2014

Nine Days.  At least three major snow storms. Over fifty shows seen (by this writer, at least). One trip to Brooklyn. And 4,000 pounds of melted Belgian chocolate.  These are our top moments from February Fashion Week. 1. Linda got her own custom Burberry Trench (and so did some of you) 2. Kids joining their …

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Our Five Favorite Looks from NYFW

2 13 2014
Jenny Packham

BEST HAIR: Jenny Packham [TRESemme] An artful balance of ease and sophistication, this low, playful chignon gives the classic knotted bun a modern, youthful flare. BEST EYES: Rodarte [NARS Cosmetics] Sometimes a girl needs drama and a traditional smoky eye simply will not do. These are the lids to lust. Rich tones of chocolate create intensity in a new and …

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Meet the Burberry Linda Trench

2 7 2014
Linda Fargo in custom Burberry Trench

This February Fashion Week Linda Fargo has her very own look, thanks to the clever minds over at Burberry.  And, for a limited time, you can too. Join us next Tuesday, February 11 through Thursday, February 13 and you can create your own one-of-a-kind Burberry trench coat with the help of a Burberry specialist.  There …

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