Thoughts on Backpacks (& how to carry them)

3 24 2014
Boyy, 212 872 8901

This morning while riding on yet another packed-to-the-gills Q train, I found myself stuck between a rock and a hard place, fashionably speaking.  I was barricaded by backpacks.  There, just a few feet away, was a precious opening of human bodies that was all too inaccessible due to a wall of backpacks.  I was trapped …

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Five Beauty Essentials for Spring

3 20 2014
Bobbi Brown Art Stick 212 872 2681

It’s finally the first day of spring. Finally. And we find ourselves overjoyed at the thought of fresh new shades for eyes, cheeks and lips. A girl craves change, so naturally a rundown of spring-inspired essentials is in order. UPDATE YOUR FOUNDATION Lighten up with Chantecaille Future Skin Foundation. The oil-free, gel based foundation has a soft, …

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Art Matters! Two Artists to Know

Meet Ray Geary and Alexis Arnold

3 18 2014
Chemistry Book by Alexis Arnold, 212 872 8658

Continuing our artistic study with Grey Area, the Seventh Floor has opened its hallowed halls to feature artists Ray Geary and Alexis Arnold.   Reinterpreting everyday objects, Geary and Arnold explore the familiar (think soft covered books and brightly-hued pills) through a sculptural lens.  Arnold reinterprets old, wrinkled books covered in borax crystals, while Geary …

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How To Wear Pastel Eye Shadow: Dior Beauty

3 13 2014
Dior Beauty 5 Couleurs Eyeshadow Palette Trianon Edition

It’s actually not as tricky as it sounds. Pastel eyes offer a refreshing change of pace for spring, but don’t go haphazardly dusting it everywhere. Ladurée-inspired shades lift lids and brighten the face with just a single, airy wash of color. A soft brown liner adds depth to the lash line and softly frames the eye without being too severe …

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About Last Night: Veronica Beard

3 7 2014

Did you know there actually are two Veronica Beards? Yes, that’s right. And last night we joined with Brett Heyman, Chelsea Leyland, Alex Rose, Cynthia Smith and Ferebee Taube to welcome the sisters-in-law to 5F. Known for their innovative blazer with detachable dickey, Veronica Miele Beard and Veronica Swanson Beard pride themselves on creating sharply-tailored …

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Watch our new 5F Campaign video

3 6 2014

Are you one of those people who loves Taxi TV?  Like you can’t wait to tune in and see the latest briefs and videos? Well guess what, New York friends: 5F’s latest looks will be coming to a Taxi TV near you!  Models Grace Mahary (do you follow her instagram? because it’s splendid) and Eliza …

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#Sx5F – Win what we’re packing (including a Mansur Gavriel bag)

Our SxSW challenge is back!

3 6 2014
Mansur Gavriel bucket bag

You know what they say… Third Time’s a Charm. As this is my third year at the annual nerd-fest known as South by Southwest, we thought it only would make sense to do it big this year.  Sure, I may not be speaking on a panel or hosting an event requiring a password and seventeen …

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5F Spring Ad Campaign

Starring Grace Mahary and Eliza Cummings

3 6 2014
Kenzo and Manolo Blahnik at Bergdorf Goodman

Spring is almost here!  See our 5F ad campaign starring Grace Mahary and Eliza Cummings as they wear the latest from Joseph, BOYY, Mansur Gavriel, Thakoon Addition, Isabel Marant Etoile and more.  Watch the video For details, call 212 872 8856. Like their style? Shop 5th/58th’s favorite 5F looks Spring is here: Listen to our 5F playlist …

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Hot Now: Orange Lipstick For Spring

3 6 2014

After seasons of show-stopping red, orange is finally having its moment in the spotlight. From pure orange, to coral, to tangerine — it’s all on our must-have list for lips this Spring. And after months of dreary Old Man Winter, rest assured that your pitch-perfect shade of orange will make skin glow like never before. Picking your ideal orange requires a …

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Rules: #Sx5F Instagram Challenge

Instagram a photo of @bergdorfs in action at SXSW using the hashtag #Sx5F for a chance to win the season's "it" bag from Mansur Gavriel.

3 5 2014

NO PURCHASE NECESSARY to enter or win. Making a purchase will not increase your chances of winning.  Void where prohibited by law. About the Contest The contest runs from March 7th, 2014 to March 11th, 2014. Instagram a photo of @bergdorfs in action at SXSW using the hashtag #Sx5F for a chance to win a …

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