Jamie’s World: a Buyer’s Day in the Life of NYFW

2 29 2012

Jamie

In the wild and wooly world of New York Fashion Week, everyone plays a part. The most obvious are the designers & models who present collections that we’ll one day see in magazines, on store racks and – eventually (hopefully) – you. But the less obvious is the retail side. For us, Fashion Week is a whirlwind of shows, showroom appointments with our designers, mathematical equations and making very, very big decisions. By the time a show ends, our Buying team and Fashion Directress Linda Fargo have a keen idea of what look will appear in our magazine and what we’ll see on our floors next season. These decisions are made before they even depart for the next venue.

So what is a day like for one of our team during this incredibly busy time? In shedding light upon this strange reality, 5th/58th decided to follow 3rd floor buyer Jamie during her Friday filled with in-store happenings, runway moments, appointments with our designers and much, much more.

 Third Floor

Friday, February 10

7:30 — Wake up. Get dressed.

8:40 — Leave my apartment. Catch the subway. No time for Starbucks; I’ll grab a coffee at the Victoria Beckham associate clinic taking place in the store. Catch up on emails & news during my commute.

9:10  — Meet with the Victoria Beckham team who are here to present Victoria’s new spring collection to our sales’ associates before the store opens.

9:30 — Victoria Beckham clinic begins

Victoria Beckham Clinic
Presenting the latest Victoria Beckham looks!

10:00 — Clinic ends. I catch up with the Victoria Beckham team for a bit and then head to my first market appointment of the week — Libertine!!

11:00 — Libertine appointment at the Regency Hotel. Johnson Hartig, the designer, is always there himself and he works with me to pick the best pieces for the third floor. Libertine is unlike other market appointments because everything is one of a kind so you do your order on the spot. So this is how it goes: Stephanie, Johnson’s assistant, helps me try things on.  Libertine doesn’t have showroom models and, since we need images of how the looks fit, I end up wearing the looks! So here I attempting to try on a really cool Navajo-ish skirt and it will barely go above my ankles!  I gave it to Stephanie to try and she has the same issue. She eventually is able to shimmy into it by putting it over her head but she needs some help getting it off. The consensus is that the skirt is a must have but the zipper length must be fixed. Also hanging around is the legendary Jane Rose, Keith Richards longtime manager. Johnson spends some time showing us the new jewelry line he’s working on which is very cool but not yet released – can’t wait!
Learn more about the Libertine Fall Show.

Libertine Appointment

My crazy-fun Libertine appointment with Johnson Hartig!

12:30 — Not quite done with Libertine, scrambling to make sure I’ve reserved all the best things because I need to get to the Jason Wu show. I’ll return tomorrow but things will get snapped up in between.

12:40 — Off to get a cab and pick up Third Floor manager Nicole to head to the Jason Wu show. Perfect time to catch up.

1:00 — Jason Wu Fall show at St John’s Center Studio 5
Learn more about Jason Wu Fall 2012 Collection

Jason Wu

A few looks from Jason Wu

2:00 — Lunch with Third Floor Manager, Nicole, at Chelsea market

3:00 — Cushnie Fall show at Milk Studios – looks great!
Learn more about the Cushnie et Ochs Fall 2012 Collection

Cushnie et Ochs

Post-show catch up after Cushnie et Ochs

4:00 — Doo.ri Fall show just down the street from Cushnie. Somehow got lost from the rest of the team but found them once inside!

Doo.Ri

5:00 — Enroute uptown with Andy-the-Retoucher. We couldn’t find a cab anywhere and my Balenciaga booties were killing me! Shoes We finally got one to take us to 57th and 7th so I have to limp the 3 long avenues back to office  — Andy wanted to kill me by the time we get back.  Guys never understand, do they?

5:30 — Back at office catching up on emails, gather my tickets for this weekend’s shows and organize my market prep for Monday.

6:30 — Head downtown to change quickly for Jason Wu after party.

7:00 — Freshen up make-up (used a polish-up trick I learned from our beauty girls!) and change back at the apartment.

7:30 — Sales director from Jason Wu meets me at my apartment and hangs for a bit while I finish getting ready.

8:00 — Leave for Jason Wu after party

8:30 — Jason Wu’s after party at Double Sevens…ended up switching to a coworker’s Rockstud kitten heels — first Fashion Week casualty!

With Jason Wu

photo credit: ©PATRICK MCMULLAN.COM

Sharing a smile with Jason Wu!

10:30 — Yigal Azrouel after party at Grammercy Hotel.

11:30 Head home. It’s been a long day and have another just like it tomorrow!

Jamiea
Jamie
 is one of our buyers on the Third Floor.  Her world includes things like The Row, Jason Wu and… Libertine.  Before her current position, she was an assistant buyer for the same territory.  She’s quite an industrious little one.

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Linda Fargo by Dan Lecca

Fashion Week:

 Frontlines with Fargo

See more Fashion Week Updates

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