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Color Blocked

Introducing the 2Bag with our Color Challenge

4 18 2011


Color has never looked so compelling.
Vivid. Unapologetic. Dramatic. And a bit wild.

Color’s latest fields don’t pale in comparison: they bellow in bright, bold blocks; combining the season’s best hues; reminding us of pieces of modern art.  And the easiest way to play the trend this season is just on the hook of your arm.

Fendi’s hottest silhouette this spring just happens to be our latest obsession: the 2Bag.
Inspired by the thought of a softer leather bag sitting within a firmer, leather base, Fendi’s 2Bag is definition of color blocking.  With four bold colors that playfully complement each other, the 2Bag has become a staple that we all want dangling in our closets.

Fendi 2Bag

Join us this Thursday, April 14 and Friday, April 15 as we introduce the 2Bag Collection to the Main Floor.  With custom monogramming and additional ID Tags, you’ll be able to personalize your 2Bag to your choosing; however, if you want a 2Bag that is absolutely yours, we invite you to join the Fendi Frenzy with our Color Challenge.

Beginning later Monday, April 18, color the upper, lower, handle and ID Tag of the Fendi 2Bag and your bag may be selected as our exclusive Fendi 2Bag for 2011.  Submit your coloration until Sunday, April 24 (midnight EST); voting begins Monday, April 25 and continues through Friday, April 29.

The top 5 voted bags then will be submitted to Fendi’s design team who will select the winning bag.
This bag will become our exclusive Fall 2011 2Bag; and the winner will receive one, too!

Introducing the 2Bag
Custom Monogramming available
Thursday, April 14 — Friday, April 15 only
Main Floor
212 872 2577

Click to enter our Fendi Frenzy Color Challenge


Here’s your chance to create and win an exclusive bag from Bergdorf Goodman!













Pick your palette and color the upper, lower, handle and ID tag of the Fendi 2Bag.
Submit your color combination anytime between Monday, April 18 and Sunday, April 24 (midnight EST).
You only can submit once  — so think carefully & colorfully!


Vote between Monday, April 25 and Friday, April 29 (3pm EST) and, since you only can vote once, encourage your friends to vote, too!  Fendi’s design team will choose the winning color combination from the 5 top-voted.


The winner will receive a Fendi 2Bag in the chosen color combination.  In addition, Fendi will produce a limited-edition collection of the winning bag, which will be available exclusively at Bergdorf Goodman and

Learn more about the Fendi 2Bag on BagSnob










Fendi Frenzy





No purchase necessary.
Submissions: Monday, April 18 Sunday, April 24
Voting: Monday, April 25 — Friday, April 29

Void where prohibited.

Click for more handbag events