Introducing the Faces of 5F
Upon launching Faces of 5F, we hoped to receive five-hundred submissions total; we exceed our goal within the very first week and then continued to watch, wide-eyed and shocked, as a steady stream of faces populated our tab on Facebook. Then, at the stroke of midnight on June 24th, we were faced with the challenge of selecting our semifinalists from over 1,200 submissions; and yesterday we joined with the campaign’s photographer Matt Irwin and the Lucky team to meet each hopeful during a casting call held just beyond the elevators on 5F. To be quite honest, we didn’t know what to expect.
Suddenly the faces we selected materialized before us: they were confident, hard-working women who happily shared their passions and stories with us. Some had just landed from a cross-country red-eye, while others confessed that, after two failed taxi rides, had raced the final stretch up Fifth Avenue in an impressively high pair of heels. They shared their New York City Secrets (which soon will be added to Bergdorfs Foursquare Tips), favorite authors and architects, aspirations and favorite air guitar moves; some even confessed that this was their first visit to our store. After a brief interview with the judges, they spent time with our campaign photographer and judge Matt for a quick photo-shoot where they continued to impress us with their confidence before the camera (you can view their poses on our tumblr, The Swipe). By lunch break we knew that selecting the finalists would be more challenging than we ever could have expected… so much so that we couldn’t choose just five… or even six.
So here they are: our official Faces of 5F. We’ve included a bit of information about each finalist so that you can get to know them better. While they’ll be joining us next week for the campaign’s photo-shoot, their story does not end there: they’ll be sharing more of their stories and tips with us on 5th/58th before making their debut in our ad campaign that will be featured in Lucky Magazine’s October issue.
Please join us in congratulating the Faces of 5F:
click on each picture to see their submission
In addition to hosting a radio show in Kenya, Muthoni runs a fashion blog called Fashion Beauty Insight where she shares her enthusiasm for western fashion with her friends in her native Nairobi. She also shares organic skincare recipes on her YouTube Channel. You can follow Muthoni on twitter at @gabrillemwangi.
Standing at just 5’3″, Sarah is our tiniest Face of 5F… which only confirms that height has nothing to do with style. Already she’s a contributor to the popular fashion site, Style Salt, while maintaining her own Philadelphia street style blog, Style Nymph.
The youngest of seven, Brigid shocked the judges when sharing that she once was a competitive Irish dancer. When not studying textile development at FIT, she enjoys kayaking down the Hudson with her dad and baking. Her New York City Secret? Taxicab conversations. You can follow Brigid on twitter at @bridiechillemi.
New York, NY
An enthusiastic fashion publicist, Natasha promotes start-up designers with her pr-savvy and genuine gusto. Although she’s already completed four marathons (including Boston and New York), she hopes to soon become a triathlete. When she’s not training, Natasha enjoys ballet classes… and playing a mean air guitar duet with her neighbor across the way. Natasha’s New York City Secret? A Cambodian/Filipino dive in the Flatiron District (we’ll share it just as soon as we can find it). You can follow Natasha’s tweets at @nhmediaprgirl.
New York, NY
Little sister to four older brothers, Justine cooly blends her southern Mississippi charm with tomboyish flair. An account executive for Rag & Bone, Justine enjoys walking the Highline home from work and catching an aperitif in the West Village. Her New York City Secret? one day she’d like to live in Brooklyn.
Amy first shaved half of her head three years ago after being inspired by model and style icon, Alice Dellal. Currently living in Charleston, she spends her days as a sales rep for Juicy Couture and free time working with the Art Institute of Charleston. She also has a penchant for DIY: her necklace was made from a findings from an army surplus store. You can follow Amy on tumblr at The Style Blazer.
Tweet Amy at @TheStyleBlazer
New York, NY
Fresh off her flight from Paris (she rescheduled her ticket to make yesterday’s casting), Meghan left her job as a tech analyst to consult with start-ups; one day she hopes to help women build businesses in developing countries. When not browsing downtown shops for vintage handbags, you may spot her in one of her sweet-serving New York City Secrets: Baby Cakes, Sugar Sweet Sunshine, Dylan’s Candy Bar, David Burke Townhouse or the Vosges Barcelona Bar.
Tweet Meghan at @Meghan
Overland Park, KS
Proud mother to aspiring jewelry designer and Parsons student, Brady, Shelly first shocked us in a sleek leather shift accessorized by her son’s designs; she later dazzled us when trying on one of the glittering samples for next week’s photo-shoot. Shelly first hit our radar when Brady began posting about her on our Facebook Wall; of course it was Brady who encouraged her to enter… which didn’t surprise Shelly too much. Style is in their family history: Brady’s grandmother was a model for Coco Chanel.
Congratulations again to our Faces of 5F! And many thanks to those who travelled to New York to make yesterday’s casting; although some did not make the list of finalists, you may one day spot them within the pages of Lucky Magazine. Flip through the below slideshow to view photos from yesterday’s casting.