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Faces of 5F

Dare to be Famous: Enter our Model Search

6 2 2011

Faces of 5F

Calling all attitudes, all boroughs, all languages and hobbies… no matter your shape (or star), we want to see you. Yes, that’s right: you. We’re looking for fresh faces to star in our 5F campaign that will be featured in Lucky Magazine’s October issue.

Typically reserved more familiar faces (like Spring’s Ashley Smith), this year’s Fall campaign is going to be different and uniquely you. You see, one thing we’ve discovered since making friends on Facebook, Twitter, Tumblr, et cetera — is that you inspire us as much as anyone or anything else: you helped us create our exclusive Fendi 2Bag, dress Linda Fargo for February Fashion Week and you even re-imagined the our Holiday Windows.  And now we want you to star in our Fall campaign for 5F.

So what are we looking for? To be honest, the faces we already see on 5F, the attitude and charisma we see during our travels through the City, the style and finesse we spy on our favorite blogs and tumblrs, and the muses we have yet to discover.  You can be a featherweight or hipster or even sitting tall; your hair can be naturally silver, intentionally ombre or wildly, unapologetically curly.  There’s just one caveat: you cannot be under a modeling contract.



The challenge kicks off Monday, June 6. Entering is simple: visit us on Facebook, submit two photographs (headshot and full-body, preferably photographed against a white wall) and answer a series of questions ranging from height to favorite music. Be honest, be bold, and submit your best shot — because you only can enter once.  And, if you want an edge on how best to enter, see our tips on entering the Faces of 5F post!  You can enter through Friday, June 24; after that, our judges will review and announce the semi-finalists who will be invited to 5F for a casting call on Thursday, July 7.  Winners will be announced the following day; and, in addition to starring in our Fall campaign, we’ll be giving each finalist a $1,000 Bergdorf Goodman Gift Card.

Oh, and since our campaign will be featured in Lucky’s October issue, they’ll be helping us in the search and serving on our panel of judges.  So stay tuned for updates on to get tips, see their favorite entries and more! You’ll also want to be sure to follow @Bergdorfs and @LuckyMagazine for more tips on how to enter, photos from the casting and other exciting details.

Are you ready? Dare to be famous.
Enter now

(ordered alphabetically)

Bridget Buckley - Lucky Cannon Hodge - Bergdorf Goodman Brandon Holley - Lucky Magazine

Matt Irwin - Photographer Aidan Kemp - Bergdorf Goodman John Jannuzzi - Lucky Magazine
Bridget Buckley, Lucky Magazine Bookings Editor. Cannon Hodge, Bergdorf Goodman Social Media. Brandon Holley, Lucky Magazine Editor & Chief.
Matt Irwin, Photographer for the 5F Fall Campaign. Aidan Kemp, Bergdorf Goodman Creative Director. John Jannuzzi, Lucky Magazine Social Media.