Designer Focus: Donna Karan Evening

4 3 2012

Donna Karan Black Gown with mesh on the side, 212 872 2863

Today we are thrilled to introduce you to the Donna Karan Atelier Collection.
Who better to debut this collection of red-carpet-worthy gowns than the bustling and busy DKNY PR GIRL?


@bergdorfs
uses the word grand a lot. Maybe she’s describing an outfit or even a “grand” time she’s had, but I kind of chuckle when I read it because it strikes me as so classic, almost old-fashioned. Grand is a white glove kind of word. It belongs on the red carpet at the Oscars, rubbing elbows with words like divine and triumphant.

There are limited occasions in life where one can dress as the word grand, but as a pr girl I witness them all the time for my job. Celebrity dressing has become (over the years) the name of the game- the be all end all for a brand. Dressing an A-lister at an award show is on the level of getting a cover of Vogue. Some might even say more important. For me, I’ll take both thank you very much. But what goes into getting this done is simply tortuous. It’s about relationships and of course THE DRESS. But you are up against EVERYONE and when I say everyone I mean racks of other designers. Not to mention with their manager, publicist, hair dresser, makeup artist, boyfriend, best friend and housekeeper weighing in, it’s practically a miracle anyone dresses anyone.

Donna Karan Red gown 212 872 2863Donna Karan Embroidered nude gown, 212 872 2863

So why am I telling you this? Well, we started this celebrity dressing atelier this year. Yay!!
DKNY PR GIRL wearing Red Gown, tweeting
It’s been an exciting evolution to witness Donna Karan, a brand typically known for jersey dresses (albeit beautifully draped), taking gowns to the next level and then the level after that. I had the pleasure of donning one of these high evening confections to the Frick Young Fellows Ball recently. A red, multi-layer scalloped gown with a massive train. It was divine. No…it was GRAND. So many girls stopped me at the party to compliment my dress (sorry boys but they matter more than you) and the best part was the shock and awe they showed on their faces when I told them who the designer was. “Donna Karan? Really? I didn’t know she made gowns like that!”, said many a patron that evening. Isn’t it amazing that we continue to learn something new every day? That night I felt what it must be like to walk the Oscars red carpet, only it was Madison Avenue with my feet stinging from the pain of dancing the night away. Regardless, getting photographed by legendary photographers reminds you that we can all be celebrities when we want to. It’s just about choosing the right look for that special scene in your life. So when they say ACTION! you’re ready to play the role in grand fashion…

— DKNY PR GIRL

Join Bergdorf Goodman this Wednesday and Thursday as we debut the Donna Karan Atelier Collection. Since there aren’t any photographs to share, do hope you enjoy these sketches that the Donna Karan team sent to 5th/58th.  For more details, call 212 872 2863.

Donna Karan Strapless bugle beaded grey gown 212 872 2863

Donna Karan Strapless emerald green gown, 212 872 2863

Donna Karan Silver beaded gown, 212 872 2863

Donna Karan Black draped fringe cocktail dress, 212 872 2863


DONNA KARAN
Introducing the Evening Collection
Wednesday, April 4 — Thursday, April 5
Fourth Floor
212 872 2863

Shop Evening
SHOP DONNA KARAN
SHOP EVENING

More from the Evening Salon:

Evening Highlight: Marchesa & Monique Lhuillier
Designer Preview: Naeem Khan
Designer Focus: Martha Medeiros

Fair Game

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DKNY PR GIRLDKNY PR GIRL is one of fashion’s most humorous social phenoms. Always candid and always sincere, she’s taken Twitter & Tumblr by a storm with her unique style, fashion sensibility and #PR101 wisdom.  Those who follow @dkny have come to know a her as a hard-working woman who personifies New York just as much as she does the Donna Karan & DKNY names.  When not entertaining those online, she is SVP of Global Communications for Donna Karan International.

More from DKNY PR GIRL:
DKNY PR GIRL Picks: Donna Karan Spring 2012
BG Stories: DKNY PR GIRL

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