Beach Hair SOS

Repair For Sun-Stressed Hair

Hello weekend sun worshipper. After a grueling week on the daily grid, you deserve a well-earned beach retreat (…while practicing #BGSafeSun, of course). But here’s what you don’t deserve – severe hair damage and breakage associated with prolonged exposure to sun, sand, salt water and chlorine. Luckily, you’ve got the BG Beauty Team to help nurse your mane back to health in these four easy steps:

Protect & Go:

If it’s a fast fix you fancy, try Oribe Cote d’Azur Hair Refresher.  On beach days, spray onto hair for UV and environmental protection. Oribe’s Signature Complex (Watermelon, Lychee and Edelweiss Flower Extracts) defends against oxidative stress and the breakdown of natural keratin. Amber Extracts coat hair in rich antioxidants while Aloe Tea Leaf Extract intensely hydrates. Oribe Cote d’Azur Hair Refresher can be applied to damp or dry hair. It’s a major multi-tasker.

A Reparative Cleanse:

Start with Alterna Caviar Repair Instant Recovery Shampoo.  The protein based, sulfate-free shampoo quickly transforms brassy, brittle strands into strong, smooth, glossy, enviable hair. Formulated to rebuild, restore, reinforce and protect against color fading, Alterna Caviar Repair Instant Recovery Shampoo is gentle enough to use once a week, post-beach activities.

Treat Deeply, Weekly:

Nourish hair way down deep with SENSAI by Kanebo Intensive Hair Mask. This weekly hair treatment mask features ten oriental herbal extracts to hydrate and aid in the recovery of hair brilliance and shine.  And a little goes a long way…one healthy dollop of the extra rich repair cream leaves hair feeling brand new and lightly infused with a sweet touch of crisp, bright florals.

Leave A Little Behind:

After a proper wash and treatment mask, extend hair’s good fortune with Philip B Lovin’ Leave-in Conditioner. The Soy and Wheat protein formulated no-rinse conditioner protects hair from the elements and color fading without feeling heavy or sticky. Amino Acids strengthen while Aloe, Nettle, Chamomile, Horsetail and Henna boost shine and smoothness. Philip B Lovin’ Leave in Conditioner is also brilliant as a pre-pool treatment…simply apply to dry hair before heading out. The added layer of protection will help save your style.

For all, call 212 872 2756

And remember, always practice #BGSafeSun. Read on as Kate Somerville shares her top tips for achieving a safe, healthful glow.

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