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Accessories Spotlight: Loewe Amazona

4 18 2012

Loewe Amazona, 212 872 2843

To fully understand Loewe is to fully understand Madrid and the vibrant life that pulses through its historic cobblestone streets.  Madrid is a city of music and dance, of art and passion.  It’s small, winding streets chance upon cozy hideaways serving up sangria, jamon and, if you’re lucky, a spot of classical Spanish guitar.  This is a city of laughter and color; bright light and dreamy shadows.


Loewe takes pride in its country’s rich, colorful history, going so far as meticulously archiving its past through a well of pieces dating back to the 19th-century.  A part of Spain since 1846, Loewe first introduced its iconic Amazona in 1975 with craftsman Franciso Guzman (informally known as Paco) at its helm.  Comprised of 64 individual pieces, the Amazona made its debut in Loewe’s signature color, oro, chosen as a nod to sand and earth found in Spain’s bullrings.

The First AmazonaThe original Amazona

Every detail found in the Amazona is deliberate — from its color selection (typically vibrant hues found on a flamenco dancer’s dress) to its lack of lining (the Amazona has nothing to hide, mused Paco during 5th/58th’s visit to the Loewe factory last fall).

Amazona in the make

Part of the Amazona’s 64 pieces

And, starting this Thursday, Loewe is taking its exacting craftsmanship to the next level with our Loewe Exotic event.  With creative director Stuart Vevers on the Main Floor, you’ll be able to fashion your Amazona however you like it — no matter if it’s in tonal hues (Fall’s colored contribution) or in bold colorblocks.  Using a nifty iPad app, you’ll be able to envision how your Amazona will look before Paco and his team in Madrid create your bag from its own 64 pieces.  However, if instant gratification is more of your pace, Stuart and team have a selection of exclusive Loewe Amazonas ready for you to tote home Thursday afternoon.

Meet Stuart Vevers and view the Exotic Amazona Collection
Thursday, April 19
Main Floor
212 872 2846

Stuart Vevers answers our 5 Questions

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