May is Melanoma Awareness month and we’re proud to once again partner with The Melanoma Research Alliance (MRA) in support Melanoma research. For the entire month of May, we are supporting the MRA through a host of exciting initiatives (including a our #BGSafeSun Challenge), and through our social platforms like Twitter, Facebook, and Pinterest. Today, Maria Arena Bells shares her personal story …

Like graduation, it’s one of those dates that mark the beginning of summer: 5F Sale. This year we’re having a full on 5F fete during a bit of a Spring Fling this Wednesday afternoon and evening.  In addition to having some of your favorite 5F looks at up to 40% off, we’re keeping the floor …

You know Vilebrequin for their easygoing, whimsical swimsuits. They put you in a good mood, ready to relax on the beach in Southern France, or wherever you happen to be. Vilebrequin is a favorite among fathers and sons, and their latest collaboration is playful, light-hearted and perfect for Father’s Day. Yes, it’s with Where’s Waldo, …

Ahhh…summer is here — almost! While the New York forecast still is a bit cool for our taste, we can’t help but think of accessorizing our white hot summer looks with bold color and statement pieces that inspire conversation. Whether you’re topping off your white Alexander Wang cut-out dress with a coral Venessa Arizaga necklace …

It’s quite rare that this Beauty Girl gets a case of beauty envy over a guy. I mean,  guys are great (incredible, in fact!), but it’s rare that I envy traits like skin and hair….on a man! Enter Edward Bess – possibly the most beautiful man I’ve ever laid eyes on. I want his everything…the hair, the …

Restorsea, the newest treatment line to hit the Beauty Level, is a bit of a runaway hit with the girls around the office. We were all immediately drawn to the simple, non-irritating skincare system that delivers lightening-fast results. Patti Pao, Restorsea’s founder, sat down with our Beauty Editor to chat Restorsea and get to the bottom of …

May is Melanoma Awareness month & we want to help keep you safe. Are you practicing Safe Sun? Of course you are! Tweet or Instagram with us to show off your Safe Sun practices and win a #BGSafeSun Goody bag filled with our favorite SPF products. So how do you practice Safe Sun?. . . a wide-brimmed hat while lunching in the park?…a sporty sun visor during your morning run?…Mega-huge …

With warmer weather and summer on our minds, we can’t help but get excited about upcoming parties, weddings, alfresco dinners and festivities. In honor of the new season and a new book, we asked David Stark, author and President & Creative Director of David Stark Design and Production, to share his favorite tips and party memories. …

May 10 is National Airflash Day. And in celebration of the momentous occasion, we must ask — How do you Airflash? In this short video, our BG Beauty Girls put Dior Airflash to the test and showcase the many ways in which we use Airflash to help achieve pitch-perfect skin!

Last week mothers Carolina Herrera and Monica Rich Kosann shared their Mother’s Day wish list. This week we asked our buyers and editors to share their top picks  for mom… follow our quick guide to getting her the best. We’ve handpicked a loving selection of gifts that are most in tune with the season’s definitive style. …