Moisturizers: What You Need In Your 20′s, 30′s, 40′s

7 24 2014
Regardless of skin type, we all need moisturizer (yes, even oily skin). However, choosing the right formulation is essential -- a cream that's too rich can wreak havoc on acne prone skin, while a cream that's too light, can leave mature skin deprived of necessary hydration. Read on as we share our top picks for the best moisturizer for skin care needs... View More

In the Spotlight: A trip to Japan with Mansur Gavriel

We all know and love the bags from Mansur Gavriel so we asked the designers to give us an inside look on their trip to Tokyo. Meet Rachel & Floriana and shop the collection on 5F on Wednesday, July 30

7 21 2014
"Our trip to Tokyo was a refreshingly zen “reset” from the typical daily hustle of New York City. We saw much to be inspired by—the serene rooftop garden of Isetan and the famous Meiji Shrine, a complete oasis in the center of Tokyo. The retail was amazing, the food was wonderful, and above all we... View More

Five Beauty Tools That Will Change Your Life

7 17 2014
We all know that using the right products can make a major difference in skin and hair. But, let's chat tools. New, hip-to-the-tech skin care and hair care tools amplify results like never before and take your beauty to the next level. Read on as we share Five Beauty Tools That Will Change Your Life. . . View More

Street Smart

For what's happening now, street style is always a source of inspiration. This week, we love easy summer looks from Leandra (ManRepeller), Blair (Atlantic Pacific) and Jane (Sea of Shoes). Love? Shop pieces below to try for yourself.

7 15 2014
Take a cue from these ladies of the style blogosphere on how to style some of our favorite pieces for summer. View More

Sneaky! Sneaky!

7 15 2014
  Long gone are the days when sneakers are worn only with gym clothes and casual ensembles. This fall, when it comes to footwear, put comfort first. Designers update the trainer this season in fresh colors and luxe materials. Men, try the trend with a dark denim, bomber jacket, and classic sunglasses. Women, add athletic appeal... View More

New to 5F

7 11 2014
5F is known for its wide variety of designers and styles that cater to the modern woman. We are excited to welcome some new brands to 5F for the upcoming season. Risto will be adding some fun prints and colors to our contemporary selection and Iro will be a cool new option for the neutral... View More

Serums: What You Need In Your 20′s, 30′s, 40′s

7 10 2014
Navigating the many serum options can confuse even the savviest skin care shopper.  Add on the eye-squinting task of figuring out which serum works best for your age-specific concerns, and well — it’s enough to make you want to throw in the towel. Luckily, Our Beauty Editor, Felicia, is here to break it down... View More

Summer Handbag Round-Up

7 7 2014
It's summer which means lots of exploring and being out about town. Here are some of our favorite handbags to carry on our city adventures! Featured image: Mansur Gavriel, 212 872 8901 (stay tuned for an exciting update!) Shop all handbags View More

Summer Shoe Round-up! Part II

7 2 2014
Yes, we did just do a round-up for shoes last week but there are just too many great options we had to come back with a part 2! Shop more shoes, 212 872 8947 View More

Patriotic Party Stripe: Fourth of July Nail Art Tutorial

7 1 2014
The Fourth of July is upon us. . . and what's a Beauty Girl to do? Obviously an Independence Day Nail Art Tutorial is in order. Follow along as Ari Fund, of The Glittery, shares a step-by-step on creating a perfectly patriotic mani that's certain to cause sparks. Supplies: Guerlain Protective La Base Coat &... View More