The Power of Pink

In case you missed it, pink has been having a bit of a moment the past few years. Whether precious blush, shocking neon or deep magenta, the hue has fully saturated everything from coats to bags to dresses. But as with many trends, pink has a history that extends long before the past few seasons.

In her new book, Pink: The History of a Punk, Pretty, Powerful Color, FIT’s museum curator and fashion historian Valerie Steele and co-authors unpack the evolution and cultural impact of the often controversial color. “Although some people think pink is pretty, sweet, and romantic, others find it vulgar, silly, and artificial,” writes Steele. “…But attitudes toward pink are changing. This book explains why.” Indeed, as indicated by recent cultural touchstones such as the birth of millennial pink and and the pink “pussy hats” worn by tens of thousands at the 2017 Women’s March, pink is an extraordinarily nuanced color. “Pink fashion can be fierce and feminist, punk and powerful,” she concludes. After reading this fascinating history, we couldn’t agree more.

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