BY FAR was founded in 2016 by twins Valentina Bezuhanova and Sabina Gyosheva, and their best friend Denitsa Bumbarova, whose pride and joy for their three little boys was the inspiration behind the brand’s name. In just three years the label has become known for its modern accessories—structured mini bags and eye-catching shoes—that nod to a vintage aesthetic popular among street style girls across the globe. Ahead of the launch at Bergdorf Goodman, we caught up with all three ladies to talk about the brand’s conception, who the BY FAR girl is, and what’s coming next. Read the full interview below and come meet the designers with stylist Mimi Cutrell on Thursday, June 13th on 8.
Bergdorf Goodman: Can you describe BY FAR in five words?
By Far: Light, cool, sexy, joyful, comfy.
BG: What was the inspiration behind the brand’s conception?
BF: There is a great tradition of shoe craftsmanship in Bulgaria and we always wanted to do something related to it. We accidentally met the owner of the this small family-run factory and it was the perfect match! They have amazing know-how in the shoe making business and use solar energy which was very important to us. We still partner with them to make our iconic boots.
BG: Who is the BY FAR woman? What do you imagine her lifestyle is like?
BF: The BY FAR girl is independent, intelligent and travels around the world. She wants shoes and bags that are cool and comfy from day to night, styles that will well suit her in sunny Sydney and in chilly NY. The BY FAR girl wants the cool it item without feeling overpowered by the design. If our girl was a character, it would definitely be Rachel Green from Friends! She’s a joyful, cool, independent woman.
BG: How do you see the label evolving over time?
BF: The sky is the limit! We’ve been secretly working on the expansion of our portfolio, stay tuned in 2020 to discover the new additions.
BG: What is your first memory of Bergdorf Goodman?
BF: Catching a glimpse of the iconic window displays on a trip to New York. It was like stumbling upon a bright beacon that lit up the grey avenue.