The Jewel Box, located on the 7th floor, will open on Wednesday, September 7th, through Sunday, September 11th, and will showcase CHANEL Fine Jewelry in a luxurious and unexpected residential space.
Embodying the feel of an 18th century Parisian apartment with modern décor elements, The Jewel Box invites clients to discover and experience CHANEL Fine Jewelry as they would in a private home. With pieces displayed in an intimate, revealing and tangible way, visitors are encouraged to style the collections in their own unique way. Set against a backdrop of neutral walls with traditional Parisian moldings, richly appointed bookcases and modern furnishings, CHANEL Fine Jewelry is beautifully celebrated in its purest form – as intimate objects that reflect a deeply personal story. With a strong connection to the heritage of the House and its founder, CHANEL Fine Jewelry draws on the motifs that rendered Gabrielle Chanel’s style so inimitable. Camellias, comets, lions, stars and feathers – these familiar symbols, intimately tied to Mademoiselle Chanel, form the stylistic vocabulary for CHANEL Fine Jewelry.
Shop the COCO CRUSH jewelry collection on BG.com