An undisputed leader in the New York Fashion Scene, few designers create consistently cool, innovative collections like Proenza Schouler. They design with a fearless woman in mind, and their dedication to craftsmanship echo’s an atelier. In anticipation of having designers Jack McCollough and Lazaro Hernandez at BG this week, we sat down with the beloved boys to chat about the collection and their must-have Hava bag.
Meet Jack & Lazaro and customize your Proenza Schouler Hava bag this Thursday, October 13th, 4-5pm on the New Main Floor.
Bergdorf Goodman: You showed your Fall 16 Collection at the new Whitney Museum and referenced Frank Stella as an inspiration for the season. How does art play a role in your design process? Do you see it reflected in the final product?
Proenza Schouler: We often draw inspiration from modern and contemporary art. We were lucky enough to have the opportunity to show this Fall 2016 collection at the new Whitney Museum of American Art in NY, which is where we had seen a retrospective of Frank Stella’s career, and in some ways was a starting point for the collection. We were looking at work by Stella and his contemporaries in American art in the 1960s and 70s, such as Richard Serra and Robert Smithson. We drew more on the sensibilities of those particular artists rather than referencing specific works. It was a starting point and an aesthetic and a “feeling” from which we hope came real, strong, modern clothes for women of all kinds to enjoy.
BG: Lacing detail was represented on both the clothing and accessories this season – why does this feel fresh for Fall?
PS: We were experimenting with the idea of reconstruction, of breaking things down and building them back up – the duality of control and release. For example, soft full fabrics are made fitted through lacing, tying and wrapping. Instead of traditional closures, many of the garments are wrapped closed or fastened with ties and laces. We also included laced details on the closures of shoes, and whipstitch details on many of the runway bags.
BG: This summer you presented BG with the Retailer of the Year at the Accessories Council Excellence (ACE) Awards. How have accessories played a role in shaping your brand?
PS: We have been extremely lucky that women across the globe have responded so positively to our handbags. It’s a humbling experience when seeing how many options are out there. We were so thrilled when our first bag, the PS1, started becoming successful. It really helped us grow our business and take our company to the next level.
BG: After designing several Proenza Schouler it-bags, why do you think the Hava is next? How do you see the Bergdorf Goodman woman wearing the Hava bag this fall?
PS: We think of the Proenza Schouler woman as someone who isn’t fussy about the way she looks, so she’s always a bit undone, imperfect. It’s an attitude we are drawn to. We are especially excited about the entirely new generation of Proenza Schouler bags and seeing how different women carry them. Our friends seem to really like them, which is always a great first step.
BG: Your favorite restaurant, museum/gallery, and coffee shop in NYC right now:
PS: The Judd Foundation around the corner from our studio in Soho.