Photograph Courtesy of Elza Wandler
Born and raised in the South of the Netherlands, Elza Wandler launched her namesake brand in 2017. Starting out with bags and more recently expanding into shoes, each design is handmade in Italy. In celebration of Bergdorf Goodman’s upcoming exclusive shoe launch, influencer Calu Rivero will be co-hosting an event with Wandler on Tuesday, April 30th, from 6:00PM-7:30PM. We caught up with the designer ahead of time to learn about the inspiration behind her brand, how she sees the label evolving over time, plus her first memory of Bergdorf Goodman.
Read the full interview below and discover Wandler now in store on both the main and second floors plus online at BG.com
Bergdorf Goodman: Can you describe Wandler in five words?
Elza Wandler: Architectural, fun, colorful, functional, and quality.
BG: What was the inspiration behind the brand’s conception?
EW: I think the brand has created a maturity around itself which has a certain luxury appeal attached to it that you don’t see with many contemporary bag brands. I like mixing clean lines with a dash of more-is-more or the other way around. I don’t feel like you see that a lot in fashion today.
BG: Who is the Wandler woman? What do you imagine her lifestyle is like?
EW: I don’t really believe in one specific woman. Wandler is for anyone who feels drawn to it. I’m focused on creating designs that compliment a woman’s look by combining functional relevance with elegance. For example, we have nine beautiful women in our shoe campaign: fashion market director Francesca Ragazzi, fashion director Georgia Tal, digital talent Linda Tol, fashion director Jane McFarland, designer Sabine Marcelis, influencer and stylist Thora Valdimars, stylist and creative consultant Jeanette Madsen, stylist Diletta Bonaiuti and digital influencer Chloé Harrouche. I think each of these amazing women are super inspiring in how they’ve made the choices they’ve made, resulting in where they are now.
BG: How do you see the label evolving over time? Would you like to launch other categories?
EW: First and foremost it’s holding onto making products women can appreciate and love wearing while solidifying our presence and sustainably scaling our business globally will be a key priority. We’re moving into a new category and I cannot express enough how excited I am about our shoes. With how our bags have evolved over the seasons, it felt like a good moment to show another side of my creativity and ride that wave now. Our footwear designs carry the same qualities as the handbags: elegant with unexpected dimensions, showing clean structured lines with the signature use of dynamic color ways.
BG: What is your first memory of Bergdorf Goodman?
EW: Definitely not my first memory of Bergdorf Goodman, but certainly my most exciting one: I read somewhere that the founders of Bergdorf Goodman used to live on its top floor. I would LOVE to do that. And my favorite memory is having a Wandler window at Bergdorf Goodman!