Photograph Courtesy of Carmen March
Spanish designer Carmen March has a thing for the ’80s. When launching her eponymous label three years ago, the industry veteran who was previously the creative director of Spanish label Pedro Del Hierro, set out to marry contemporary femininity with the decade known for statement-making fashion and an affinity for disco. Recently, we spoke with the designer about what inspired her to start her brand, who the Carmen March woman is, and more. Read the story below and shop the pieces online at BG.com and in store now on 3.
Bergdorf Goodman: What inspired you to start the label and how has it evolved since you launched?
Carmen March: This project started only three years ago, but I have worked in fashion more than a decade. I am on a personal quest for beauty and balance, and I am constantly trying to set the female anatomy free. I go over my collections again and again to make sure I have really made every effort to achieve the right level of excellence and sense of individuality that I find hard to come across lately.
BG: How would you describe the Carmen March label in five words?
CM: Contemporary femininity, lightness, equilibrium and Spanish legacy.
BG: Who is the Carmen March woman? What is her lifestyle like and how does she incorporate fashion into her life?
CM: Today’s woman is multi-dimensional. She is independent, sensitive, global and contradictory. This collection forms a close alliance with her many facets and help her along this journey. Through my collections I try to express what it is really like to be a strong woman today, a real woman.
BG: What are some key essentials that the Carmen March woman looks for in clothing?
CM: The dresses, prints and tailoring are vital, along with the fabrics and fit. I have had a lot of experience with made-to-measure and couture over the years, and continue to incorporate that precise, detailed work that is never rushed into my collections.
BG: What is the first thing that comes to mind when you think about Bergdorf Goodman?
CM: New York at its best! I have a clear memory of the first time I walked into the store with my mother. I must have been a teenager at the time. I fell instantly in love.