10 Years With Jason Wu

This season, Jason Wu is celebrating his 10th anniversary collection and we couldn’t be more proud. We have been fans of the designer since day 1, when we picked up his very first collection 10 years ago at Bergdorf Goodman. Read on as we talk to Jason Wu about his BG memories. Follow us on @bergdorfs for more from the show and a live Q&A with Linda Fargo and Jason Wu.

Bergdorf Goodman:  We’re so happy to be celebrating 10 years since you first launched your collection at BG! Tell us how you felt the first time you saw your product in store.

Jason Wu: When I first saw my collection in the windows I totally geeked out! I went to the store at 10PM and took photos like a tourist.

BG: Of all your collections throughout the years, do you have a favorite? Which collection and why?

JW: I have a few favorites but Spring 2009 is one of my favorite collections. We made this signature “fan” pleated dress from that season exclusively for BG in a rainbow of 5 colors.

BG: How do you see your designs evolving for the modern woman? Has the Jason Wu girl changed over the years?

JW: I have grown up a lot throughout the last few years and so has the Jason Wu woman. There is definitely an elevated sense of refinement and sophistication in the collection-she is more polished.

BG: Where do you expect to see your brand 10 years from now?

JW: I have always been focused on the world of Jason Wu and bringing the company to the next level. I hope to achieve a larger global footprint while maintaining a sense of exclusivity and focusing on what is important right now by continuing to elevate the Jason Wu brand experience.

BG: What is your favorite BG memory?

JW: For our first order with BG, me and my team were working at the studio for weeks sewing and making everything perfect! It was such an awesome moment seeing that first order being sent out.



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