Photography by Matthew Sprout
Bergdorf Goodman celebrates the relaunch of BG.com and its brand new app with a digital takeover of the retailer’s iconic 5th Avenue windows for NYFW. The project, a first for Bergdorf Goodman, will feature interactive content in partnership with a curated selection of designer brands including Saint Laurent. Interactive screens displaying original content from the brand’s Spring 2020 collection will move alongside passersby and will interplay with the thousands of people who walk by Bergdorf Goodman every day.
Visit the dedicated Saint Laurent windows today and shop the Spring 2020 collection now in store on 3 and online at BG.com.