BG’s Windows Go Digital: Rick Owens

Photography Courtesy of ImaxTree

Bergdorf Goodman celebrates the relaunch of and its brand new app with a digital takeover of the retailer’s iconic 5th Avenue windows for NYFW. The project, a first for Bergdorf Goodman, will feature interactive content in partnership with a curated selection of designer brands including Rick Owens. Interactive screens displaying original content from the brand’s Spring 2020 collection will move alongside passersby and will interplay with the thousands of people who walk by Bergdorf Goodman every day.

Visit the dedicated Rick Owens windows today and shop the latest collection now in store on 3.



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