Photograph Courtesy of Peter Do
As a destination for discovery, Bergdorf Goodman is proud to announce the second season of BG RADAR, our curation of the latest and greatest collections from emerging designers across the globe, including bassike, Cecilie Bahnsen, Collectiva, Gauge81, Kika Vargas, Materiel, Nodaleto, Petar Petrov and Peter Do.
In an effort to get to know the talented individuals behind these brands, we sat down with each of them ahead of the second season’s launch to learn about the motivation behind starting their labels, how they hope to grow and evolve over time, and their favorite BG memories. Here, Peter Do. Read the full Q&A below and shop the collection now in store and online at BG.com.
Bergdorf Goodman: What inspired you to start your label?
Peter Do: I learned a lot from working with Phoebe [Philo] and Derek [Lam], but I was contributing to a conversation they had created. I always felt like I had a lot more to say, so I decided to start a visual dialogue of my own.
BG: What separates your brand from others?
PD: We’re a young brand that cemented itself in the luxury market. When we were first discussing launching the brand, many people told us to enter the Contemporary market instead—it was easier to sell. But I knew there was no way that I could tell the story I wanted without luxury materials, finishes, and construction. Our garments have a strong focus on tailoring and construction. We are making daywear for the woman who is making the most of her day. Suiting is a cornerstone of the brand, as all of our blazers are constructed in traditional menswear fashion, such as being fully lined with custom sleeve heads and felting.
BG: What are signature silhouettes and pieces that define it?
PD: The style of Materiel is definitely a mix of both classic and elegant and easy, everyday pieces. Classic tailoring is the brand’s signature. Most of the styles can be worn together or styled back with other pieces. It is important to provide both options for our clients—something for the office, something for going out—all of these must be done in an easy, laid back way. Versatility is a key in our shapes.
BG: If you had to recommend one piece that everyone should own this spring, what is it and why?
PD: The bolero. It’s a shape that is typically reserved for evening wear, but we’ve taken it and rendered it for casual daywear.
BG: Who is the Peter Do woman?
PD: She has discerning taste and is easy to hang out with. She takes pride in herself and her choices, but is not pretentious and relatable.
BG: How do you see your brand evolving & what milestones do you hope to achieve?
PD: We would like to establish a true fashion house, complete with an in-house atelier, in New York. People have been outsourcing overseas in order to increase margins, but we feel that it’s important to keep as much as possible in New York. There are great factories in New York, and we’re lucky enough to grow with them. Eventually, once all our categories are fully realized (shoes, handbags, jewelry, accessories) we would love to have a show, and eventually a retail store to fully immerse the client into the world of Peter Do. But first things first—right now, we want to focus on our clients and patrons. Press is great, but without our clients we would not have a business.
BG: What is your favorite Bergdorf Goodman memory?
PD: Bergdorf Goodman was where I discovered Céline! I had just moved to New York for FIT and took the train from Bed Stuy uptown just to see Bergdorf Goodman because it was (and still is) an institution. I fell in love with a coat, but was completely unfamiliar with Phoebe [Philo] or Céline. This launched my passion for suiting, which would inevitably be a cornerstone of Peter Do.