Photograph Courtesy of LouLou Studio
As a destination for discovery, Bergdorf Goodman is proud to announce BG RADAR, our curation of the latest and greatest collections from emerging designers across the globe, including Bernadette, Bode, Coperni, Deveaux New York, Khaite, Loulou Studio, Rotate Birger Christensen, and Sies Marjan.
In an effort to get to know the talented individuals behind these brands, we sat down with each of them ahead of the initiative’s launch to learn about the motivation behind starting their labels, how they hope to grow and evolve over time, and their favorite BG memories. Here, Loulou Studio’s Chloé Harrouche. Read the full Q&A below and shop the collection now in store and online at BG.com.
Bergdorf Goodman: Can you talk about the motivation behind starting your brand and how you differentiate yourself from other labels today?
Chloé Harrouche: Loulou Studio started with a desire for pieces that I couldn’t find in the (fashion) industry: a balance between timeless appeal, quality craftsmanship, and the right price.
I wanted to help women around me by designing collections that would make them feel comfortable in their everyday life—comfortable sweaters to be worn with confidence and ease.
BG: Are there any signature motifs/silhouettes/pieces/design elements that you feel are unique to your label? Why?
CH: The Loulou Studio silhouette doesn’t stem from a notebook of trends but rather from inspirational moments in my own day to day life. There’s something very instinctive about my creative process which unfolds as a trend but isn’t premeditated.
BG: Describe the Loulou Studio customer to us and how you imagine they incorporate your pieces into their lifestyle?
CH: The Loulou Studio woman doesn’t have a specific age and is more about the woman wearing the clothes than the clothes wearing the woman. Her style is streamlined, minimal and effortlessly sophisticated. Each look shows her personality. She is able to work them into regular rotation for looks that feel fresh, whether it’s for a business meeting or a casual weekend brunch. The way the looks are accessorized and styled is what sets the tone.
BG: How would you like to see your brand evolve over time? Are there any specific milestones you hope to achieve?
CH: I would love to open a boutique where I could share my vision of Loulou Studio and a wardrobe of versatile pieces from our collection with women all over the world.
BG: What is your favorite/first Bergdorf Goodman memory and what does the destination mean to you?
CH: I can still remember it today—on my thirteenth birthday my mother took me to New York and we went to Bergdorf Goodman. It’s hard to even describe the excitement I felt while looking around at the store. My mother bought me a purple swimsuit with a patchwork effect that I would love to wear again today.