As a destination for discovery, Bergdorf Goodman is proud to announce BG RADAR, our curation of the latest and greatest collections from emerging designers across the globe, including Bernadette, Bode, Coperni, Deveaux New York, Khaite, LouLou Studio, Rotate Birger Christensen, and Sies Marjan.
In an effort to get to know the talented individuals behind these brands, we sat down with each of them ahead of the initiative’s launch to learn about the motivation behind starting their labels, how they hope to grow and evolve over time, and their favorite BG memories. Here, Deveaux’s Tommy Ton. Read the full Q&A below and shop the collection now in store and online at BG.com.
Bergdorf Goodman: Can you talk about the motivation behind starting your brand and how you differentiate yourself from other labels today?
Tommy Ton: The original founders, Matthew Breen and Andrea Tsao, wanted to create menswear brand that was beautifully made clothing that was made in America and when I came on board two years ago, they wanted to introduce women’s and build on the idea of a brand that was grounded in reality and was the ideal wardrobe. The brand differentiates itself by emphasizing quality and sourcing the best fabrics to create the ideal wardrobe.
BG: Are there any signature motifs/silhouettes/pieces/design elements that you feel are unique to your label? Why?
TT: In the short period of time Deveaux has been producing clothes, some of their signature items would be the tailored pleated trousers which are cut to flatter many different body types and the knitwear which drape and hug the body in the softest cashmere. We love making clothes that give you a sense of lightness and make you feel like you can glide in them.
BG: Describe the Deveaux customer to us and how you imagine they incorporate your pieces into their lifestyle?
TT: The Deveaux customer is a woman who likes her clothes to whisper, not shout. She has an appreciation of refinement and beautifully made clothes. We imagine our future customers seeing Deveaux as a brand that they can rely on for clothes that are life proof. Clothes that can be worn to pick up your kids in, run to a meeting, pop into a business dinner, etc.
BG: How would you like to see your brand evolve over time? Are there any specific milestones you hope to achieve?
TT: We eventually would love to expand our product assortment and continue working with the best factories to produce beautifully executed products. We want to strive to work with Bergdorf Goodman to understand and build a loyal client base.
BG: What is your favorite/first Bergdorf Goodman memory and what does the destination mean to you?
TT: My favorite memory of Bergdorf Goodman without a doubt would be the Christmas window display. They are so incredibly beautiful and just have become such a staple on Fifth Avenue. As a global destination, Bergdorf Goodman is the pinnacle of luxury fashion and it truly is an honor to be exclusively launching with Bergdorf Goodman.