Photograph Courtesy of Coperni
As a destination for discovery, Bergdorf Goodman is proud to announce BG RADAR, our curation of the latest and greatest collections from emerging designers across the globe, including Bernadette, Bode, Coperni, Deveaux New York, Khaite, Loulou Studio, Rotate Birger Christensen, and Sies Marjan.
In an effort to get to know the talented individuals behind these brands, we sat down with each of them ahead of the initiative’s launch to learn about the motivation behind starting their labels, how they hope to grow and evolve over time, and their favorite BG memories. Here, Coperni’s Sébastien Meyer and Arnaud Vaillant. Read the full Q&A below and shop the collection now in store and online at BG.com.
Bergdorf Goodman: Can you talk about the motivation behind starting your brand and how you differentiate yourself from other labels today?
Sébastien Meyer and Arnaud Vaillant: We started Coperni six years ago and luckily it was immediately bought by the best stores, featured in our favorite magazines and worn by inspiring people. Then we had the opportunity to become Creative Directors of Courrèges for two-in-a-half years. We are now so happy and proud to relaunch Coperni. People were missing it and this FW19 collection was so well received. Coperni is all about chicness and innovation. It’s this idea of having a practical, efficient wardrobe, with plenty of desirable pieces that you can mix together effortlessly. Chic with a touch of futurism. Very French. We don’t like the idea of seasonality, pieces that are too aggressive and then too ephemeral. We like the woman to be able to keep these pieces in her closet forever!
BG: Are there any signature motifs/silhouettes/pieces/design elements that you feel are unique to your label? Why?
SM and AV: Coperni is a lot about tailoring, construction, and textile manipulation. Shirting is also very important. There are plenty of details in the collection such as the “trompe l’oeil” in the tailoring pieces, with a collar that looks like it comes out from the construction of the jacket. Also, the embroidery on a pleated origami skirt that looks like a vortex or the incredible embroidered coat with hundreds of rounds layered in relief.
BG: Describe the Coperni customer to us and how you imagine they incorporate your pieces into their lifestyle?
SM and AV: We love chic women—from teenagers to mothers, and we like the idea that Coperni can fit a lot of different women.
Coperni is an everyday wardrobe. We definitely like to follow our customers at work, meetings or representation. There is a more sexy part of the collection for evening, and a younger part like t-shirts for instance, but we want Coperni to always be chic. And the Coperni woman is international for sure, you can find her in Paris or New York or Tokyo.
BG: How would you like to see your brand evolve over time? Are there any specific milestones you hope to achieve?
SM and AV: We have a lot of dreams and goals for the brand. We will launch our e-commerce platform in January 2020, we will start a capsule collection next year to illustrate more novelties for our customer, and we are developing more and more the sustainability side of the brand. We are also doing collaborations with USM (the Switzerland furniture company) and more others to come. And our dream is to launch a perfume one day!
BG: What is your favorite/first Bergdorf Goodman memory and what does the destination mean to you?
SM and AV: I remember walking through an amazing floor, I think it was the 6th floor, discovering incredible brands such as Rick Owens at a young age with my parents with the incredible view of Central Park. We also did a pop-up for our first season at Courreges and it was a very special moment to have the chance to show the brands to BG teams, customers and organize a fun event. Bergdorf Goodman really means the temple of New York fashion for us.