Photograph Courtesy of Bernadette
As a destination for discovery, Bergdorf Goodman is proud to announce BG RADAR, our curation of the latest and greatest collections from emerging designers across the globe, including Bernadette, Bode, Coperni, Deveaux New York, Khaite, Loulou Studio, Rotate Birger Christensen, and Sies Marjan.
In an effort to get to know the talented individuals behind these brands, we sat down with each of them ahead of the initiative’s launch to learn about the motivation behind starting their labels, how they hope to grow and evolve over time, and their favorite BG memories. Here, Bernadette’s Charlotte and Bernadette De Geyter. Read the full Q&A below and shop the collection now in store and online at BG.com.
Bergdorf Goodman: Can you talk about the motivation behind starting your brand and how you differentiate yourself from other labels today?
Charlotte and Bernadette De Geyter: First of all we’re a mother and daughter duo designing together. We’ve always had a very strong relationship and after it being the right time for both of us, we decided to use our strength as a duo to start a brand. We both have distinct opinions of what we find beautiful in the arts, fashion and interiors. We represent different generations and that is what makes us strong as a duo. We love the idea of mothers and daughters buying into the same brand but then styling it so differently. It’s what most daughters love to do; find treasures in their mother’s closets and then style them differently. That’s also what mothers like, to get inspired by what their daughters wear.
Through our brand we want to show a highly creative world and show what we love. Our designs have started by drawing intensively every day and finding a recognizable graphic language. It’s important for us to keep showing an intimate atmosphere, our creativity, and different women wearing the clothes.
BG: Are there any signature motifs/silhouettes/pieces/design elements that you feel are unique to your label? Why?
CDG and BDG: We aren’t scared of clashing bright colors and take on the challenge to put forward the most unexpected color combinations. Right now we’re obsessing over yellow. We’re known for our prints, but when translated into collections we do want the pieces to remain calm with our clean cut designs—not too much frill or overly girly—but still feeling glamorous. We love to focus on the cut and the color. We’re showing a crepe de chine Peignoir next to a satin shocking pink gown and want both of these to be considered for day and evening wear. You can wear both a big knitted jumper over the satin gown for daytime, or diamond earrings and stiletto heels with the Peignoir for a cocktail event.
BG: Describe the Bernadette customer to us and how you imagine they incorporate your pieces into their lifestyle?
CDG and BDG: The Bernadette customer is outspoken and straight to the point but can also be shy and reserved. She has a quirky side and loves to look at life in a positive way. She has a love for the arts, and gets really excited by discovering new and young brands that take on the challenge to do it their own way. We’d love to imagine women buying into Bernadette and inspiring other people by wearing it. She will become a modern day muse and treasure the pieces to pass on to different generations.
BG: How would you like to see your brand evolve over time? Are there any specific milestones you hope to achieve?
CDG and BDG: We want to evolve by growing and layering our looks in a timeless manner. We want to take it slowly and really see how the brand naturally evolves. It’s important for us to continue designing in a way that we feel works for us and for the customer as well. We’re excited to build our brand with loyal customers because we still find the greatest thrill is to see women wear the pieces and look happy and confident in them.
BG: What is your favorite/first Bergdorf Goodman memory and what does the destination mean to you?
CDG and BDG: Bergdorf Goodman for us is New York. It is classic, monumental and utterly fabulous.