Photograph Courtesy of Pat McGrath
With her countless magazine covers and runway show credits, an MBE (Member of the Order of the British Empire) from Queen Elizabeth II, and a namesake makeup label with an extraordinary cult following, legendary make-up artist and industry icon Pat McGrath truly needs no introduction. Ahead of her exclusive shop-in-shop launch at BG and in between couture shows in Paris, we caught up with the beauty genius about the shop’s conception, what beauty means to her, and more. Read the full Q&A below, shop the collection on BG.com, and visit the shop on our Main Floor.
Bergdorf Goodman: What are you most excited about regarding the launch of Pat McGrath at BG? Why did you decide to partner with BG?
Pat McGrath: Bergdorf Goodman is the epitome of luxury and divine decadence, and the opportunity to be the first beauty brand to create a 400-square-foot shop-in-shop on its main floor is something I’ve dreamt about since founding LABS. In every way, this is a dream partnership for me, and I cannot wait to see what magic we will create together.
BG: When creating the Pat McGrath brand, what were some of the most important elements that you wished to convey to the customers/fans? How has this evolved over time?
PM: Obsession. Inspiration. Addiction. Those three words have been the core values of PAT McGRATH LABS since day one, and my shop-in-shop at Bergdorf Goodman will be a further distillation of that spirit. It has always been my desire to shatter the boundaries within the beauty industry and challenge the status quo. The shop-in-shop will empower anyone who feels passionate about beauty to experiment with products, try daring new looks, and explore their artistry.
BG: What does beauty represent to you?
PM: Beauty is fearlessness. It is unrestrained, unchecked and unwavering. USE WITHOUT CAUTION.
BG: How would you describe the product offering to a first time customer? Are there three essentials that everyone should start their collection with?
PM: Every single item is something I need as a working makeup artist to create unforgettable looks, for the runway, editorials and the red carpet. In terms of ‘essentials’… that’s a bit like asking Mother to choose her favorite child! I love everything. It’s more about the shopper exploring their fantasy and the visage they wish to convey to the world.
If you can only have three things, I’d propose the best-selling Mothership V: BRONZE SEDUCTION palette, which includes ten extravagant shades for all your couture beauty looks; the ultra luxurious and entirely revolutionary MatteTrance lipstick, which drenches lips in a lightweight veil of opaque color while delivering a mesmerizingly modern matte finish; and, of course, the new FetishEYES Mascara.
BG: What is the first thing that comes to mind when you think about Bergdorf Goodman?
PM: Legendary luxury. Bergdorf Goodman represents decadence, fantasy, and the intoxicating power of transformation. There is nothing in the world like the Bergdorf Goodman experience, and I can’t wait for Pat McGrath Labs to be a part of it!