Photograph Courtesy of Lisa Marie Fernandez
Lisa Marie Fernandez is a globe-trotting fashion editor turned designer, well known for her namesake collection that encompasses swimwear, destination wear, and activewear. Since launching with a range of neoprene swimsuits in 2009, the eponymous label has evolved into a full-blown luxury lifestyle brand. In celebration of LMF’s 10-year anniversary, we chatted with the designer herself about what inspired her to create her label when she did, how she imagines the LMF woman and what comes to mind when she thinks of BG. Read more below and visit our Lisa Marie Fernandez pop-up installation in store on 6 during the month of April.
Bergdorf Goodman: What inspired you to start your label?
Lisa Marie Fernandez: When I started the brand 10 years ago, the category destination wear or beach wear didn’t exist. I started with neoprene bikinis because they were not being sold anywhere in the world at the time.
BG: How has the label evolved and changed over the past 10 years?
LMF: It’s really evolved into a luxury brand and includes everything from swimwear to destination wear, ready-to-wear, sportswear, holiday evening dresses, linen, metallics and more.
BG: How would you describe the LMF woman?
LMF: She is a strong, independent woman, who is confident but at the same time vulnerable, complicated, and curious. Our customer travels globally and can range from a college student to royalty. There’s really something for everyone.
BG: What would you consider to be LMF essentials?
LMF: You can really buy into the brand so I would say to start with a bikini or one piece, and then incorporate the destination wear around the bikini. You can wear the bikini as a twinset or separate the cardigan and wear it with a skirt. Everything is meant to be interchanged and you can also build upon pieces from previous seasons.
BG: What do you think of when you think of Bergdorf Goodman?
LMF: I was born in New York so BG represents quintessential New York City for me. It’s our iconic, heritage store and it always has been. It represents the glamour and elegance of the uptown New York woman.