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#BGWindows – Meet the Winners

This 2012, Bergdorf Goodman celebrated its holiday windows with a showgirl twist.  And, for the first time ever, we joined with The Coveteur to invite our Fifth Avenue passersby to capture our windows through the lens of their iPhones and smart phones in our first ever #BGWindows Instagram Challenge.

After reviewing almost 2,000 entries, David Hoey and The Coveteur are thrilled to announce their winners, @nel234 and @joellestagram. Says Hoey about @nel234 ‘s up-close and personal artistic capture of the kaleidoscopic installation: “The winning photograph captured the spirit of the overall window display while lending a haunting, nostalgic quality. The photo went beyond simple documentation. It is successful as a stand-alone work of art.” That’s quite the compliment coming from a man who spends over a year dreaming up and preparing the holiday windows’ installation. “I always love the interplay of what’s on display in the windows,” muses @nel234 “…juxtaposed against reflections from the outside world. I think that was why I was drawn to the kaleidoscopic Finale window during the 2012 holiday season.  The window was the epitome of reflection and A Handful of Mirrors is probably my favorite photo of the season because it captures the magic that is the #BGWindows in the palm of the mannequin’s hand.”

Also highlighting the intimate was The Coveteur’s winning image by @joellestagram.  Captioned with Goodnight miniature star!  @Joellestagram captured one of Hoey’s miniature mannequins in a moment of quiet (almost like those images seen on The Coveteur’s own site).  ”It almost looks like a self-portrait in the mirror, bringing the windows to life;” begins the Coveteur team, “she is taking a picture of herself as she is getting ready to step out.  The feather in the forefront makes it absolutely magical!”  With simplicity to match her image, @joellestagram responded with “A miniature star does not need much to shine, she is grand in her posture, elegant and nonchalante.”

Join us in congratulating @nel234 and @joellestagram for their winning images!  @nel234 will receive a prop from the Holiday Windows and @joellestagram will receive a print from The Coveteur.

Learn more about our 2012 Holiday Windows