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Beauty Challenged on Fifth Avenue

Featuring our July Windows, photographed by Rudy Pospisil

7 7 2010


David Hoey and his visual team spent six years collecting antique display fixtures  - vintage and miniature mannequins, antique heads for hats and myriad display items touched by time – and exhibited them in our windows this July.

Accenting this antique array are the photographs that accompany them.  Musing that individuality is best attained through damage and decay, San Francisco-based photographer Rebecca Martinez posits that aged mannequins are “exemplars of an idealized, unobtainable, youthful perfection” that only become unique and real once they’ve passed their prime.  So, in an effort to react to our revulsion to aging, Rebecca photographs mannequins in varying stages of decay to expose the fragile beauty that time creates.  Through her lens, Rebecca captures a human quality that, while beautiful, reminds us of our own mortality.

Always carefully considered, this pellmell assembly is a sort of ode to the delicate – yet intangible – passing of trends and the seasons that punctuated them.  By cleverly dressing these aged mannequins in both vintage and modern designs (from Kentshire and Libertine to Givenchy and Lanvin – to name a few) and displaying them amid Martinez’s exhibition, it seems that Hoey is encouraging us to rethink where beauty exists and how we should challenge it.


MIU MIU, Third Floor, 212 872 8624
BADGLEY MISCHKA, Fourth Floor, 212 872 2863
KENTSHIRE, Main Floor, 212 872 8653
PHILIP CRANGI, Main Floor, 212 872 8622

MARNI & LIBERTINE, Third Floor, 212 872 2592

ROGER VIVIER, Second Floor, 212 872 8940

CAROLINA HERRERA, Fourth Floor, 212 872 8976
LANVIN, Fourth Floor, 212 872 8958

GOYARD, Main Floor, 212 872 2517

GUCCI, Main Floor, 212 872 2568

ISAAC MIZRAHI, Fourth Floor, 212 872 2845
MICHAEL KORS, Third Floor, 212 872 8997
LIBERTINE & JASON WU, Third Floor, 212 872 2592
KENTSHIRE, Main Floor,  212 872 8653

VIONNET & GIVENCHY, Third Floor, 212 872 2592
VALENTINO, Fourth Floor, 212 872 8948

Pieces from Beauty Challenged by Rebecca Martinez are available at the Jayne H Baume Gallery

Many thanks to Rudy Pospisil© for your images!

More images:
Another Normal

More details:
Jayne H Baum Gallery
Rebecca Martinez
SF Gate
Art Slant