Giovanna Battaglia Takes Over Bergdorf Goodman

Inspired by her new book, Gio_Graphy, Fun In The Wild World Of Fashion, Giovana Battaglia Engelbert has taken over Bergdorf Goodman. Linda Fargo, Senior Vice President, Women’s Fashion Director and Store Presentation, has long wanted to team up with Giovanna and Gio_Graphy, with its humorous and chic take on travel, style and living your most glamorous life.

“My dream has always been to live inside the fantasies in the windows of Bergdorf Goodman,” says Giovanna.

Here’s a look behind the scenes with fashion editor and icon Giovanna Battaglia and Linda Fargo as they discuss how this collaboration came to be. Giovanna has taken over Bergdorf Goodman and curated the #BGWindows with fashion and accessories from BG’s Fall Collections, with the same mix of charm and glamour that characterizes both her personal approach to style and her book Gio_Graphy, Fun In The Wild World Of Fashion.

Discover the 3rd floor pop-up shop and the Fifth Avenue windows.

Video by Ernest Martin

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