About Last Night: Veronica Beard

3 7 2014
Did you know there actually are two Veronica Beards? Yes, that's right. And last night we joined with Brett Heyman, Chelsea Leyland, Alex Rose, Cynthia Smith and Ferebee Taube to welcome the sisters-in-law to 5F. Known for their innovative blazer with detachable dickey, Veronica Miele Beard and Veronica Swanson Beard pride themselves on creating... View More

Watch our new 5F Campaign video

3 6 2014

Are you one of those people who loves Taxi TV?  Like you can’t wait to tune in and see the latest briefs and videos? Well guess what, New York friends: 5F’s latest looks will be coming to a Taxi TV near you!  Models Grace Mahary (do you follow her instagram? because it’s splendid) and Eliza …

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#Sx5F – Win what we’re packing (including a Mansur Gavriel bag)

Our SxSW challenge is back!

3 6 2014
Mansur Gavriel bucket bag
You know what they say... Third Time's a Charm. As this is my third year at the annual nerd-fest known as South by Southwest, we thought it only would make sense to do it big this year.  Sure, I may not be speaking on a panel or hosting an event requiring a password and seventeen... View More

5F Spring Ad Campaign

Starring Grace Mahary and Eliza Cummings

3 6 2014
Kenzo and Manolo Blahnik at Bergdorf Goodman
Spring is almost here!  See our 5F ad campaign starring Grace Mahary and Eliza Cummings as they wear the latest from Joseph, BOYY, Mansur Gavriel, Thakoon Addition, Isabel Marant Etoile and more.  Watch the video For details, call 212 872 8856. Like their style? Shop 5th/58th's favorite 5F looks Spring is here: Listen... View More

#Sx5F : Tune into our Spring Playlist

3 5 2014
5F SS14

5F SS14

The days are getting longer and (hopefully) warmer! So as we prep for our #Sx5F adventure, we are thrilled to share our latest, greatest playlist inspired by everything a snowy, freezing winter isn't. Enjoy! View More

BG Radar: Express Yourself

2 27 2014
Linda's List: Express Yourself!
Maybe it’s my inner artist calling out, but this season has all my self-expression cravings covered. There’s a lot here to move my style dial forward. 1. Prada The convergence of “art meets fashion” has never come to life as vividly as in this spring’s Prada collection. These bags are for collectors and aficionados alike. 212 872 8821 Art Matters!... View More

On Fifth Avenue: Prada

In the Heart of Multitude

2 27 2014
Prada Windows at Bergdorf Goodman
Art Matters! Created in collaboration with Prada, our latest Fifth Avenue windows are derived from In the Heart of Multitude, a special environment designed for the Spring/Summer '14 collection.  Prada invited muralists and illustrators to engage themes of femininity, representation, power, and multiplicity through a series of large scale murals. The striking portraits featured in... View More

BG Dispatch: Miami

2 25 2014
Everyone needs to get away... and for our March issue the BG team packed their trunks and set off for sunny Miami in pursuit of warm weather and the latest 5F looks.  With photographer Max Farago and Chicago-born model Amanda Murphy on set, street smart styles from Joseph, Rag &... View More

Top 10 Moments from February Fashion Week

2 13 2014

Hanne Gaby at Helmut Lang

Nine Days.  At least three major snow storms. Over fifty shows seen (by this writer, at least). One trip to Brooklyn. And 4,000 pounds of melted Belgian chocolate.  These are our top moments from February Fashion Week. 1. Linda got... View More

Meet the Burberry Linda Trench

2 7 2014
Linda Fargo in custom Burberry Trench

Linda Fargo in custom Burberry Trench

This February Fashion Week Linda Fargo has her very own look, thanks to the clever minds over at Burberry.  And, for a limited time, you can too. Join us next Tuesday, February 11 through Thursday, February 13 and you... View More