5F Spring Ad Campaign

Starring Grace Mahary and Eliza Cummings

3 6 2014
Kenzo and Manolo Blahnik at Bergdorf Goodman
Spring is almost here!  See our 5F ad campaign starring Grace Mahary and Eliza Cummings as they wear the latest from Joseph, BOYY, Mansur Gavriel, Thakoon Addition, Isabel Marant Etoile and more.  Watch the video For details, call 212 872 8856. Like their style? Shop 5th/58th's favorite 5F looks Spring is here: Listen... View More

#Sx5F : Tune into our Spring Playlist

3 5 2014
5F SS14

5F SS14

The days are getting longer and (hopefully) warmer! So as we prep for our #Sx5F adventure, we are thrilled to share our latest, greatest playlist inspired by everything a snowy, freezing winter isn't. Enjoy! View More

BG Radar: Express Yourself

2 27 2014
Linda's List: Express Yourself!
Maybe it’s my inner artist calling out, but this season has all my self-expression cravings covered. There’s a lot here to move my style dial forward. 1. Prada The convergence of “art meets fashion” has never come to life as vividly as in this spring’s Prada collection. These bags are for collectors and aficionados alike. 212 872 8821 Art Matters!... View More

On Fifth Avenue: Prada

In the Heart of Multitude

2 27 2014
Prada Windows at Bergdorf Goodman
Art Matters! Created in collaboration with Prada, our latest Fifth Avenue windows are derived from In the Heart of Multitude, a special environment designed for the Spring/Summer '14 collection.  Prada invited muralists and illustrators to engage themes of femininity, representation, power, and multiplicity through a series of large scale murals. The striking portraits featured in... View More

BG Dispatch: Miami

2 25 2014
Everyone needs to get away... and for our March issue the BG team packed their trunks and set off for sunny Miami in pursuit of warm weather and the latest 5F looks.  With photographer Max Farago and Chicago-born model Amanda Murphy on set, street smart styles from Joseph, Rag &... View More

Top 10 Moments from February Fashion Week

2 13 2014

Hanne Gaby at Helmut Lang

Nine Days.  At least three major snow storms. Over fifty shows seen (by this writer, at least). One trip to Brooklyn. And 4,000 pounds of melted Belgian chocolate.  These are our top moments from February Fashion Week. 1. Linda got... View More

Meet the Burberry Linda Trench

2 7 2014
Linda Fargo in custom Burberry Trench

Linda Fargo in custom Burberry Trench

This February Fashion Week Linda Fargo has her very own look, thanks to the clever minds over at Burberry.  And, for a limited time, you can too. Join us next Tuesday, February 11 through Thursday, February 13 and you... View More

About Last Night: Art Matters!

2 5 2014
What better way to kick off February Fashion Week (and our second snow storm of the week) than with a celebration of our collaboration with Grey Area?  Hosted by Grey Area's Kyle DeWoody and our own Linda Fargo, guests like Robert Verdi and Teen Vogue's Amy Astley roamed the Third Floor, mingled with our... View More

Vera Wang’s Tips for the BG Bride

1 28 2014
Vera Wang Bridal, Look 1

Vera Wang Spring 2014 Bridal Collection

A native New Yorker, Vega Wang has lived and breathed fashion for over twenty years.  Forever changing the bridal industry when she opened her flagship salon in 1990, the Vera has designed wedding gowns for scores of brides across the world.... View More

#BGWarmUp : What to Wear to the Big Game

1 23 2014
The Look: Brunello Cucinelli
The time is almost here... New York (ok, New Jersey) will be hosting next weekend's Big Game and naturally we must fret about what one should wear.  Rumor has it polar climes will not wane and, as much as we love resembling explorers of the South Pole, we also appreciate a certain level of... View More