Weekend Wardrobe

5 23 2014
It is finally Memorial Day weekend--meaning summer is just around the corner! Here are a few of our favorite things to do in the city in Spring and Summer and what to wear for them. Click through to see! #5FSpringFling 212 872 8607 View More

On 58th Street: Frieze–Fusing Art & Fashion

5 6 2014
As part of our Art Matters! initiative, Bergdorf Goodman is proudly sponsoring the Frieze New York art fair once again for 2014. We collaborated with Salon 94--a participating gallery at Frieze--to create installations in three of our 58th Street windows, featuring contemporary artists David Benjamin SherryPaula Hayes, and Kueng Caputo (Sarah Kueng & Lovis Caputo). With... View More

On Fifth Avenue: Charles James–Beyond Fashion

5 4 2014
This year, our MET Costume Institute windows on Fifth Avenue will pay tribute to MET Gala honoree Charles James--a master of craft. James is known for applying mathematical precision and architectural vision to his clothing, manipulating the proportions of his garments to create a sculptural effect and uniquely contour a woman's body. In honor of him, we... View More

About Last Night: Fausto Puglisi

4 30 2014
Last night, the Third Floor at Bergdorf Goodman was transformed into a tropical paradise as Linda Fargo and Elisabeth von Thurn und Taxis hosted a celebration for designer Fausto Puglisi's debut at BG. The idyllic display highlighted the bright colors and printed palms from the designer's exclusive Spring collection, showcasing pieces that exuded glamour... View More

First Date, What to Wear

4 18 2014
No matter if you met him through a friend, in the coffee line or by swiping right on Tinder, your first date is set.  You've been texting feverishly, the reservation is made and now it's time to figure out the most important part of the night: your look.  Follow these tips & you may... View More

Perfect Spring Style when it’s still Cold

4 2 2014
EMBRACE COLOR: Christopher Kane, Nicholas Kirkwood, J Brand, Oscar de la Renta, Edie Parker
According to the Farmer's Almanac, it is officially spring.  However, accordingly to the temperature, it is officially cold.  I said brrrr... it's cold in here. Not only are we affronted with the blustering Hudson River winds, we are challenged with the desire to honor spring dressing while desperately attempting to remain warm.  While not all... View More

Beyond the Gown: 5 Tips for Prom

Plus! Our Ultimate Get Ready Mix

3 28 2014
Look for Prom: Rebecca Taylor, Campbell jewelry, Khirma Eliazov & Tamara Mellon

Look for Prom: Rebecca Taylor, Campbell jewelry, Khirma Eliazov & Tamara Mellon

Prom season is upon us and excitement is in the air! Here are some pointers to help you get ready for the big event:

Rebecca Taylor, 212...			<a href= View More

About Last Night: Veronica Beard

3 7 2014
Did you know there actually are two Veronica Beards? Yes, that's right. And last night we joined with Brett Heyman, Chelsea Leyland, Alex Rose, Cynthia Smith and Ferebee Taube to welcome the sisters-in-law to 5F. Known for their innovative blazer with detachable dickey, Veronica Miele Beard and Veronica Swanson Beard pride themselves on creating... View More

Watch our new 5F Campaign video

3 6 2014

Are you one of those people who loves Taxi TV?  Like you can’t wait to tune in and see the latest briefs and videos? Well guess what, New York friends: 5F’s latest looks will be coming to a Taxi TV near you!  Models Grace Mahary (do you follow her instagram? because it’s splendid) and Eliza …

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#Sx5F – Win what we’re packing (including a Mansur Gavriel bag)

Our SxSW challenge is back!

3 6 2014
Mansur Gavriel bucket bag
You know what they say... Third Time's a Charm. As this is my third year at the annual nerd-fest known as South by Southwest, we thought it only would make sense to do it big this year.  Sure, I may not be speaking on a panel or hosting an event requiring a password and seventeen... View More