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Prada: A Very Fine Distinction

Step off the third floor elevator in the Men’s Store and right before you is the terrific new Prada boutique. 

Gifts Most Welcome: What She Really Wants

Let me begin by saying that this post is dedicated to our gentlemen readers. Yes, that’s right: this post is dedicated to the man who… waits….and procrastinates. You know who you are.  Yes, you with the shameless, guilty grin…I’ve seen you on the Main Floor, 4pm Christmas Eve; you’re the one with a crumpled list …

Gifts Most Welcome: Time is on your Side

We make no judgments about those among us who have not crossed off every name on their Christmas list. What are the holidays without an extra serving of stress? But stay calm, there’s still time to do this right.

Gifts Most Welcome: It’s a Man’s World

Buying a present for the man in your life is a tricky situation: Do you want to get him exactly what he wants (to wit: an unusually good bottle of scotch) or do you want to try to improve him in some way (perhaps adding a touch of color to a wardrobe you find too …

Gifts Most Welcome: The Technologically Inclined

It’s hard to find the perfect present for the tech-savvy among us—they’re so up to date on what’s what that your gift risks coming in a distant second to the next big thing. Stay calm, take a step back, and think about something that’s both inventive and simple.

Linda’s List

Let’s see… what am I thinking for holiday… eye-catching things… gifts to inspire…

Present Danger

DAVID COGGINS ON THE PERILOUS ART OF GIFTING A gift can be elegant or humorous, provocative or reassuring, extravagant or practical, long coveted or a great surprise. There are countless worthy gifts. But the gifts given by men to women usually share one quality: They were purchased at the last minute in a frenzy of chaos …

Only One. Only New York.

Only One. Only New York.

Gifts Most Welcome: Ideas for the Hostess

We were instructed never to arrive to a soiree empty-handed — especially during the holiday season that’s a rule you don’t want to break. Wine is a default choice — but it’s not the most imaginative idea during December. You can do better than stopping at the corner liquor store while your hostess was slaving …

About Last Night: Fashion’s Night Out

Recounting our third annual Fashion's Night Out at Bergdorf Goodman

Fashion’s Night Out 2011

Get ready Fashion City... Fashion's Night out is just a few struts away.

So pull out your agenda and mark these to your calendar...

Videos that Make Us Happy: Darwin Deez

We can get slightly obsessive in the office here.  Perhaps it’s that we’re so attuned to trends that when we discover something we like (and I mean really like), we have to savor its creativity again and again and again. Enter Darwin Deez.  A midsummer discovery, Darwin left us all giddy to the bones, laughing …

Beards: A Fierce Defense

The beard has a noble tradition among French painters, Russian novelists and Union generals. It also has a shoddier tradition among petty dictators, out-of-work actors and un-starred chefs. Beyond traditions, though, the beard is an essential expression of man’s nature. But for best results, nature should be carefully cultivated. The triumphant beard must tread the …

Chin Music: Max Blagg Keeps it Clean

Ever since I witnessed a grizzled mountain man shave off a month’s worth of beard with a foot-long Bowie knife on a distant episode of Wagon Train, I have preferred the clean hairless chin to the unpredictable vagaries and eccentric manifestations of the beard. D’Artagnan, Zorro and other 18th-century dandies looked dashing in their carefree …

Today’s Style Tip

Gentlemen: No matter the season, grooming is something you shouldn’t dismiss JACK BLACK GROOMING SUPPLIES 212 339 3312 SHOP MEN’S GROOMING   WHISKER WARS: David Coggins & Max Blagg take on the grooming debate Join us for our Whisker Wars during Fashion’s Night Out

Facing the Faces

Our tips on how to best submit to Faces of 5F

A Man Looks Into Handbags

David Coggins enters unknown territory

Out & About: Ai Weiwei’s Animals of the Zodiac

David Coggins muses on our new neighbor

About Last Night: How to be a Man

Toasting Glenn O'Brien

How to be a Man: On Suits

Preview Glenn O'Brien's new book

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