Last night we stopped by our favorite newsstand at the 59th Street Subway Station and picked up the latest issue of Lucky Magazine.  For those unfamiliar with the wild way that Fashion’s calendar works (honestly: I think we simultaneously exist in five-and-a-half seasons each & every day of the year), the current issues are dated October which can only mean one very exciting, very specific thing: we would know more than a few faces within Lucky’s pages.  Just like that, in the flash of the summer, we launched our first non-model model search for real women to star in our 5F ad campaign, culled through thousands of entries, met twenty-five semi-finalists, and chose and photographed our eight faces before quickly sending our ad campaign files to Lucky Magazine. So here they are: Shelly, Brigid, Natasha, Sarah, Amy, Justine, Meghan and Muthoni — our Faces of 5F.

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Photography © Matt Irwin

VISIT BERGDORF GOODMAN WITH THE FACES OF 5F:

BG Stories:
Read about Sarah’s first visit to Bergdorf Goodman

SHOP 5F