Over the last five years, Craig Green has become the highlight of London Fashion Fashion Week Men’s. He has won the British Fashion Council’s Menswear Designer of the Year award for the last two years and shows no signs of slowing down. Following his wonderful Fall 2018 show, we spoke with the designer about everything from his design process to the role he hopes to play in the landscape of menswear.
All photos courtesy of Craig Green
Bergdorf Goodman: How does your design process typically begin and why are you more drawn to military silhouettes, utilitarianism, and uniforms?
Craig Green: I have always been interested in communal ways of dress and uniform. Clothing that you wear to do something in / clothing with a function or a purpose. I always find work uniforms romantic and usually the process begins with the exploration of ideas surrounding this.
BG: For the Fall 2018 collection, you worked with David Curtis-Ring on a series of wearable wooden sculptures. How did this collaboration come to fruition?
CG: I have always made sculptural pieces within my work, since my BA and MA graduate collections. David has been working with us since SS13 and I knew him as a friend many years before that. He is a great craftsman and amazing to work with.
BG: What about the brand do you think has resonated so deeply with not only Londoners, but consumers around the world?
CG: I feel fortunate to be able to do something I enjoy, and to work with amazing people. So hopefully I can continue to build my brand and work in this way.
BG: How do you see the landscape of menswear changing and what type of role do you hope to play in it?
CG: Menswear and the fashion industry is constantly in a state of changing. I think this is what keeps it dynamic and exciting. All I hope is that I can continue to make things that I like, and that hopefully people want to wear.