Bruce Pask Introduces B. at Goodman’s

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Goodman’s Men Director Bruce Pask is a man of impeccable style and taste. Given his unique eye, passion for travel, and insatiable quest to discover the latest and greatest in menswear, it’s no surprise that Goodman’s decided to house his very own shop. Named B., the brand new 250-square-foot shop, created by Pask himself, will include a selection of product he has curated based on his favorite global finds. From exclusive collaborations and new designers to great wardrobe pieces, B. is a shop that caters to the stylish and experimental.

Visit B. at Goodman’s now in store on 3 and shop the exclusive products online at BG.com/

Bergdorf Goodman: How did the concept for B. Shop come about and why does right now feel like the right time for it to be introduced at Goodman’s?

 

Bruce Pask: The success of Linda’s at BG absolutely paved the way for this more personal approach to shopping at Bergdorf Goodman. We are one single amazing store filled with identity and context and founded upon customer service so this highly curated way of presenting things we love feels completely natural here. It’s like taking the lens through which we view fashion at BG and focusing it even more sharply. Conceptually, I wanted the shop to be wardrobe driven, containing great pieces with a wide range of appeal but each with a bit of a design tweak, and organized like someone’s closet to better help the customer discover unexpected pieces and combinations that become their go-to favorites.

 

BG: Who and what has influenced your personal style and how has it evolved over time?

 

BP: I think as I’ve matured in this business I’ve become more and more comfortable with the idea of a uniform, and building my wardrobe with a few components that are design-minded and then mixing and rearranging them. It becomes instinctual and easy. I think it’s natural in this line of work to see pieces that inspire a shift and that can lead me to a new interpretation of how I dress, but within the same context of a daily uniform. Lately, I am really drawn to the French chore jackets made by Le Mont St. Michel. They are dressy enough in their look to function a bit as a sportjacket, but casual enough to be easy and everyday wear. I’ve always been drawn to neutrals like grey, navy, and khaki and that continues to be a constant for me.

BG: What can customers expect to find inside B. Shop? Can you tell us about a few of the exclusive collaborations?

BP: I’m excited to be able to bring some great wardrobe-based lines to B. like Margaret Howell’s elegant easy sportswear from the UK, the Americana-inspired Beams Plus from Japan, and Engineered Garments, a line known for its decorative take on the utilitarian. I had been looking for the perfect slightly wider cut pleated khaki and approached Closed, a sportswear brand in Germany to help create one for B. and it’s terrific! My new favorite pant. I’ve been wearing Common Projects sneakers since they started so I’m thrilled to have a great grey textured suede version of their classic Achilles Low at B. I’ve been carrying bags from Want Les Essentiels for years and we created two lines for the shop together, selvedge denim and blue glen plaid nylon backpacks and totes.  And the Clark’s Originals desert boot has been my go-to shoe for years so we created two versions in basket-woven leather and suede, based on summer shoes you find on the Italian Riviera. All of these items are great and different but easy enough for everyday wear.

BG: You worked closely with your twin brother/set designer Scott Pask to create B. Shop. What was that experience like and how did you both go about developing the shop’s aesthetic?

BP: We had collaborated before on a theater production but never on a retail project so it was a bit of a different approach, needing to really explore the versatility and use of a space. We took my shingled cottage out in Bellport as the touchstone for a very textural, inviting, home-y environment. Lots of wood and warmth to serve as a background for this wardrobe based approach to dressing. Also, I really wanted greenery to be a part of the environment. I met this amazing floral artist Satoshi Kawamoto a couple of years ago and since then had wanted to work with him on a project. He created these amazing moments in the shop, a “green” chandelier and a planter with leaves spilling over, along with other great floral gift items. I feel it adds to the surprise of the space and really differentiates it. It’s nice to have the calming quality of nature indoors.

BG: What are you most excited about when it comes to B. Shop?

BP: I’m excited about surprising the customer, introducing a more personal approach to wardrobing and shopping., and to be able to him or her find unexpected pieces that will become their new favorites. And I’m thrilled to have a home for the special items and designers and accessories that I love.

BG: Describe B. Shop in 3 words.

BP: Personal, Surprising, Refreshing.

Shop This Article

B. x Closed

Men's Pleated Straight-Leg Crop Trousers

$395.00

B. x WANT Les Essentiels

Men's Kastrup Denim Backpack

$595.00

B. x Clarks Originals

Men's Woven Leather Desert Boot

$500.00

B. x WANT Les Essentiels

Men's O'Hare Nylon Tote

$295.00

B. x Closed

Men's Pleated Straight-Leg Crop Trousers

$395.00

B. x Clarks Originals

Men's Woven Leather Desert Boot

$500.00

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