Let me begin by sharing a teeny little secret: you’re one step closer to becoming the Face of 5F.  That’s right: we’re looking for the next stars of our 5F Fall ad campaign.  Oh, and did I mention? This little campaign will be featured in Lucky Magazine’s October issue.  But you already knew that, didn’t you. Apologies: I digressed.  So let me begin. Officially.  If you haven’t yet entered Faces of 5F but have been kind of, sort of considering it, this your lucky day.  Because I’m going to share insider tips on how to submit with an edge.

First, to be entirely honest, what the judges are not looking for: models. So, if you’re signed with an agency, please understand that we want to let others experience what you experience.  If you’re no longer a model but think it’s easiest to submit old photos from your book, don’t… because we’ll automatically assume you’re currently signed and will disregard your entry.

The truth is, we’re looking for fresh faces — people who are unique, confident and representative of 5F.  You can be any size, any height, any nationality* et cetera.  So long as your genuine, we’re interested. And that’s why, dear readers, I’ve decided to share some tips on how to make your entry stand out. View More

Calling all attitudes, all boroughs, all languages and hobbies… no matter your shape (or star), we want to see you. Yes, that’s right: you. We’re looking for fresh faces to star in our 5F campaign that will be featured in Lucky Magazine’s October issue.

Typically reserved more familiar faces (like Spring’s Ashley Smith), this year’s Fall campaign is going to be different and uniquely you. You see, one thing we’ve discovered since making friends on Facebook, Twitter, Tumblr, et cetera — is that you inspire us as much as anyone or anything else: you helped us create our exclusive Fendi 2Bag, dress Linda Fargo for February Fashion Week and you even re-imagined the our Holiday Windows.  And now we want you to star in our Fall campaign for 5F.

So what are we looking for? To be honest, the faces we already see on 5F, the attitude and charisma we see during our travels through the City, the style and finesse we spy on our favorite blogs and tumblrs, and the muses we have yet to discover.  You can be a featherweight or hipster or even sitting tall; your hair can be naturally silver, intentionally ombre or wildly, unapologetically curly.  There’s just one caveat: you cannot be under a modeling contract. View More