About Last Night: BG Celebrates Dior’s Cruise Takeover

Photography by BFA

Last night, the fashion set came out in full force to fête Christian Dior’s Cruise 2020 takeover at Bergdorf Goodman with the house’s Creative Director Maria Grazia Chiuri. For the exclusive partnership, Bergdorf Goodman has teamed up with the legendary house of Dior for a two-week, storewide celebration along with the opening of a new handbag shop on the Main Floor and a remodeled ready-to-wear boutique on the second floor. Additionally, from November 11th through November 25th, Bergdorf Goodman will be offering Dior’s signature personalization service ABCDior on all of the brand’s book totes, handbag straps, backpacks, and more, with a 48-hour turnaround time perfect for holiday gift shopping.

Guests arrived to Bergdorf Goodman’s iconic Fifth Avenue facade, which was illuminated with a branded projection of the maison’s Cruise 2020 camouflage print before being greeted by a life-sized Baobab Christmas tree installation. Mingling in the crowd were big screen and street style stars from Eiza Gonzalez and Kat Graham to Charlotte Groeneveld, Gala Gonzalez, Alexandra Richards, and dynamic sister-duo TK Wonder and Cipriana Quann. Simultaneously, attendees took in Dior’s brand new Main Floor handbag shop while enjoying the sounds of DJ Mona Matsuoka.

See all the event highlights above and shop Dior Cruise 2020’s camouflage collection and footwear now in store on 2 and handbags on the Main Floor. Plus, don’t miss the one-of-a-kind takeover now through November 25th.



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