#BGObsessed Instagram Challenge
We take our obsessions seriously. Seriously.
Two years ago, inspired by photographer John Clang, we mapped our Shoe Obsessions across the island of Manhattan – from the Top of the Rock to Prada hovering dangerously over the Brooklyn Bridge. We invited you to join us and we excitedly watched all of your obsessions pepper our #BGShoes Instagram map day after day after day.
This year we’re expanding our obsessions beyond the sole. Still inspired by John Clang (he photographed our September Magazine handbag story slightly previewed above), we’re tracing eye-catching shoes, jewelry, handbags and other noteworthy accessories (situated lovingly in our New York City Secrets) on our new #BGObsessed map. And just like the last time, we’re inviting you to join us: instagram your obsession in your favorite city spot and include the #BGObsessed tag. If you’re in Manhattan, geotag it so we all can discover your Fashion City Secret; if you’re beyond the island’s realm, your instagram will float happily in the Hudson and East Rivers.
But that’s not all: when you instagram your #BGObsession, you’ll be entered for a chance to win one of our ultimate obsessions… a Valentino Red Rockstud Flap Clutch. The instagram best representing John Clang’s style will win – so study the photographer closely. The challenge begins today; it ends September 30. Carefully read the rules. Then set off to your favorite destination, Obsession in hand.