Tom Ford Womenswear launches at Bergdorf Goodman
New York, NY – September 2011 – Bergdorf Goodman announces the opening of the TOM FORD Womenswear boutique. This is the second TOM FORD Womenswear location in New York City, joining the flagship store at 845 Madison Avenue as exclusive Manhattan venues for the collection. The boutique opened to the public on September 2.
The TOM FORD boutique is housed in a spacious location on the second floor and has the feel of an opulent, private salon. Upon entering the boutique, clients will discover a stunning and extremely luxurious environment, custom-designed by Tom Ford to create a sensuous and inviting atmosphere for women. The client will find the complete Autumn/Winter 2011 collection of daywear, eveningwear, handbags and jewelry, and will experience the extraordinary level of discreet and highly personalized service.
The women’s collection is presented in striking, custom-made wardrobes. Daywear hangs inside gray, steel-framed wardrobes with silver-glazed linings, and eveningwear is presented in Macassar ebony-wood wardrobes with pale gray, ultrasuede linings. Handbags and jewelry are displayed in polished chrome and mirrored-glass vitrines that bring dazzling light into the store. Sumptuous and sleek-lined furnishings, including a silver ottoman and upholstered long sofa in the seating area backed by a blackened steel and white marble table, and a pair of Jacques Quinet table lamps, express the potent, modern elegance at the heart of the collection.
TOM FORD shoes will be available in the newly renovated and expanded designer shoe salon. The designer shoe salon opens on Tuesday, September 6 and will be adjacent to the TOM FORD boutique.
Additionally, the TOM FORD BEAUTY boutique that debuted last year on the Beauty Level is expanding in November. The new boutique will include the complete TOM FORD BEAUTY line – a collection of color and treatment, and will also introduce a new lipstick collection and two fragrances.
TOM FORD Womenswear is featured on the cover of Bergdorf Goodman Magazine’s Fall Collections issue, photographed on model Mariacarla Boscono by Daniele Duella and Iango Henzi. Also inside, Tom Ford is interviewed by friend and photographer, Lisa Eisner, about fame, age, fashion and his new lines.
“We are honored and proud to be the first specialty retailer to have a TOM FORD boutique outside of his own in New York City, and offer the collection exclusively to our customer. Our client has come to expect the latest in luxury offerings and this private salon concept offers them an exclusive intimate selling environment. With the opening of the TOM FORD Womenswear and beauty boutiques, our “World Of” Tom Ford strategy, which began six years ago with the introduction of eyewear followed by Menswear and fragrances a few years later, will be complete. Both Bergdorf Goodman and TOM FORD have a discerning eye for quality, service and design, therefore giving reason for this extraordinary partnership,” says Ginny Hershey-Lambert, Executive Vice President, Merchandising, Bergdorf Goodman.
ABOUT BERGDORF GOODMAN
Bergdorf Goodman, founded by master tailors Edwin Goodman and Herman Bergdorf, is located on the corner of New York’s Fifth Avenue and 58th Street, the former site of the Cornelius Vanderbilt mansion. Bergdorf Goodman: The pinnacle of style, service, and imagination, since 1901.