SCATTER MY ASHES AT BERGDORF GOODMAN

Sara James Mnookin
Foreword by Holly Brubach
An irresistible illustrated companion to the fashion documentary,
Scatter My Ashes at Bergdorf’s,
Celebrating the world-renowned
luxury specialty store’s 111th anniversary.

There’s nowhere in the world like Bergdorf Goodman. A New York institution and fashion Mecca, it’s where Grace Kelly ordered her wedding invitations; where Jacqueline Kennedy was outfitted for her dress for John F. Kennedy’s Inaugural Ball; where designers Halston and Michael Kors got their start. Bergdorf Goodman captures the imagination, inspires fantasy, and plays a central role in the history of New York society. Its inner realm is revealed in this illustrated book, an exclusive companion to the fashion documentary, Scatter My Ashes at Bergdorf’s (Harper Design | On Sale: August 28, 2012 | $35.00).

An anthology of personal recollections, the book features anecdotes and stories about Bergdorf Goodman by notable fashion designers, celebrities, writers and employees. From Candice Bergen to Carol Burnett, Christian Louboutin to Mary-Kate and Ashley Olsen, Bergdorf Goodman fashion director Linda Fargo to Rachel Zoe, they all relate tales ranging from the fabulous to the humorous to the touching. Their stories paint an entertaining portrait that will delight lovers of fashion and New York’s social life.

The book presents elegant original Balmain, Chanel, and Lanvin sketches for Bergdorf Goodman; art and photography from major advertising campaigns throughout the store’s history; vintage photographs of the store; candid shots of celebrity clients; and images of the world-renowned window displays.
The book and documentary film launch in September, 2012, the beginning of a season of anniversary celebrations including dynamic window displays, exclusive merchandise collections, and a star-studded gala.

From the fur salesman’s anecdote about going to John Lennon and Yoko Ono’s Dakota apartment and selling them seventy fur coats in one fell swoop to Vera Wang’s memories of shopping at the store as a girl, this is a wonderful, stylish history of New York.

Victoria Beckham

Candice Bergen

Edward Bess

Kate Betts

ManoloBlahnik

Bobbi Brown

Carol Burnett

Tory Burch

Olivia Chantecaille

Pat Cleveland

Oscar de la Renta

Alber Elbaz

Wendy Goodman

Carolina Herrera

Naeem Khan

Harold Koda

Michael Kors

William Ivey Long

Christian Louboutin

Susan Lucci

Patrick McMullan

Isaac Mizrahi

Glenn O’Brien

Ashley Olsen and Mary-Kate Olsen

Candy Pratts Price

Joan Rivers

Narciso Rodriguez

Tabitha Simmons

Thakoon Panichgul

Robert Verdi

Vera Wang

Kelly Wearstler

Jason Wu

Rachel Zoe

And many others

Bergdorf Goodman, founded by master tailors Edwin Goodman and Herman Bergdorf, is located on the corner of New York’s Fifth Avenue and 58th Street, the former site of the Cornelius Vanderbilt mansion. This fall, Bergdorf Goodman celebrates its 111th Anniversary with a documentary film, a book, and events that engage New York in a dynamic way.

It’s a celebration of an icon and the city that makes it so unique. There’s only one Bergdorf Goodman: The pinnacle of style, service, and inspiration, since 1901.

About the Author

Sara James Mnookin is a writer, editor, and author whose work has been published in the Wall Street Journal, Departures, InStyle, Real Simple, Country Living, and Harper’s Bazaar. She has served as fashion news editor for Men’s Vogue, media editor for Women’s Wear Daily, and special projects producer for Charlie Rose on PBS. From 2006 to 2009, Random House published eight of her books in a split narrative young adult series called What If…, co-authored with Liz Ruckdeschel. She and her family currently live in Cambridge, Massachusetts.

Scatter My Ashes at Bergdorf Goodman

by Sara James Mnookin

Harper Design

On Sale: August 28, 2012

Hardcover| 240 pp | $35.00

ISBN: 9780062191083

FOR IMMEDIATE RELEASE
Aubrey Siegel | Harper Design
Aubrey.Siegel@HarperCollins.com | 212-207-7708