Cadillac on June Cover of Bergdorf Goodman Magazine
DETROIT – Blending timeless automotive design and leading contemporary fashion, Bergdorf Goodman Magazine will feature a series of classic Cadillac models on the cover and inside its June issue. It is the first time the iconic fashion magazine has collaborated with a non-fashion partner on a fashion story.
The magazine pays tribute to the history of American style from the beginning of the 20th century with a series of vintage-inspired collections by designers, including Oscar De La Renta, Michael Kors and Marc Jacobs.The designer pieces are curated next to classic Cadillacs by photographer Arnaud Pyvka.
A 24-page editorial spread will showcase several Cadillac models and concepts dating to its1902 founding, including a 1912 Model 30, a 1953 Le Mans and the Ciel concept, which debuted in 2011.
To stay true to the automotive-inspired theme, Bergdorf Goodman traveled to Detroit to photograph the entire story in historic General Motors’ facilities, including a climatic wind tunnel, the GM Heritage Center, and the Eero Saarinen-designed GM Design Studio.
“Cadillac has always been at the forefront of American luxury and style,” said Melody Lee, director of brand and reputation strategy. “Bergdorf Goodman has been a trailblazer in fashion, and the Cadillac feature on the cover of Bergdorf Magazine for this particular issue is both special and very fitting.”
Said Mallory Andrews, senior vice president, Sales Promotion, Marketing and Public Relations at Bergdorf Goodman: “Cadillac is a perfect partner for Bergdorf Goodman – both are iconic American companies that represent luxury and American heritage. It’s been a seamless integration, not just in the magazine, but also with social media outreach and behind-the-scenes video from our photo shoot in Detroit.”
All of the collaborative content can be found on 5th/58th, the Bergdorf Goodman blog, Bergdorf Goodman’s tumblr The Swipe and on a collaborative Pinterest pinboard History of American Style. The June issue of The Bergdorf Goodman Magazine arrives in stores this week and in homes shortly after.
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac’s media website with information, images and video can be found at media.cadillac.com.
About Bergdorf Goodman:
Bergdorf Goodman, founded by master tailors Edwin Goodman and Herman Bergdorf, is located on the corner of New York’s Fifth Avenue and 58th Street, the former site of the Cornelius Vanderbilt mansion. Bergdorf Goodman: The pinnacle of style, service, and imagination, since 1901.