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Bergdorf Goodman and Tumblr partner for Fashion’s Night Out

Bergdorf Goodman Anniversary Logo

New York, NY — August 29, 2012

Tumblr and Bergdorf Goodman are partnering to celebrate Fashion’s Night Out on Thursday, September 6th.

They have invited 111 of their favorite Tumblr bloggers, photographers, creators and sartorialists to join the party.  Tumblr’s Tommy Pom also will be in attendance.BG + Tumblr FNO Invitation

Animated GIFs will be created live in a booth 5F on Bergdorf Goodman’s contemporary 5 th floor. Designers will help style guests and share images with their own social media followers.  Guests will be able to blog their images from Bergdorf Goodman’s Tumblr, The Swipe, as well as’s website, live at the event. Photos will also be printed the old fashioned way so guests can take home a copy.

“We’re so excited for Bergdorf Goodman’s 111th anniversary,” said Tumblr’s Fashion Evangelist Valentine Uhovski. “The store is so amazing and so iconic. It’s only fitting that 111 of Tumblr’s favorite creators come through BG’s doors for FNO.”

The festivities at Bergdorf Goodman’s Women’s Store will open at 6pm, on 5th Avenue and 58th Street.

Bergdorf Goodman, founded by master tailors Edwin Goodman and Herman Bergdorf, is located on the corner of New York’s Fifth Avenue and 58th Street, the former site of the Cornelius Vanderbilt mansion. This fall Bergdorf Goodman celebrates its 111th Anniversary with a book, a documentary film and a limited edition designer collection.

Founded in 2007, Tumblr is a blogging platform that now hosts over 70 million blogs and has over 140 million visitors per month from around the world. Its mission is to be the premier publishing, promotion, and distribution platform for creative individuals and for all people to “Follow the World’s Creators”.