Bergdorf Goodman and Melanoma Awareness Alliance
BERGDORF GOODMAN AND MELANOMA RESEARCH ALLIANCE ANNOUNCE PARTNERSHIP FOR MELANOMA AWARENESS MONTH
New York, NY – March 2012 – Bergdorf Goodman will partner with The Melanoma Research Alliance (MRA), the largest private funder of melanoma research, for the first time to raise awareness during the month of May.
The planned partnership will highlight Melanoma Awareness Month, May 2012, during which several beauty brands will donate a percentage of sales on select sun-care products from Bergdorf Goodman and BG.com to MRA. Bergdorf Goodman will conduct a range of activities to engage their customers and create awareness.
“This is the first time Bergdorf Goodman has become involved with such an initiative and we are looking forward to strengthening our partnership with MRA, raising awareness of this deadly skin cancer and working with our beauty brands to help find a cure for melanoma,” said Patricia Saxby, VP, DMM of Cosmetics and Fragrances, Bergdorf Goodman.
Bergdorf Goodman will announce this initiative via Facebook, Twitter and its blog, 5th/58th, which will include guest blog posts and feature safe sun products. Bergdorf Goodman will also feature the campaign in the April beauty mailer.
“MRA is delighted to have Bergdorf Goodman working with us this year in the fight against melanoma,” said Wendy K.D. Selig, president and CEO of MRA. “We look forward to engaging Bergdorf Goodman’s broad network to raise awareness, educate people about ways to reduce their risk and generate support for our mission to accelerate progress toward a cure for melanoma.”
Melanoma is a growing, global problem with more than 132,000 new cases diagnosed around the world each year. In the United States alone, incidence of this most lethal form of skin cancer has tripled over the last three decades and is the fifth most common cancer. Nearly 70,000 Americans are diagnosed with melanoma annually, and 9,000 die from it – about one every hour.
“No one individual or organization can defeat melanoma alone,” said Debra Black, co-founder and chair of MRA. “Together with our allies, we are committed to reaching the day when no one will suffer or die from melanoma.”
ABOUT BERGDORF GOODMAN
Bergdorf Goodman, founded by master tailors Edwin Goodman and Herman Bergdorf, is located on the corner of New York’s Fifth Avenue and 58th Street, the former site of the Cornelius Vanderbilt mansion. Bergdorf Goodman: The pinnacle of style, service, and imagination, since 1901.
ABOUT THE MELANOMA RESEARCH ALLIANCE
The Melanoma Research Alliance is a public charity formed in 2007 under the auspices of the Milken Institute, with the generous founding support of Debra and Leon Black. It supports an international, cross-disciplinary group of biomedical researchers possessing clinical and scientific expertise to explore, identify and pursue innovative solutions to critical research questions, leading to better treatments and a cure for melanoma patients. For more information, visit Cure Melanoma or contact:
Melanoma Research Alliance
Jessica Gioia Zotts
646 735 5332
Anreder & Company
Steven S. Anreder
ABOUT THE PARTICIPATING BRANDS
Le Métier de Beauté
Replenishing Daily Solution (SPF30)
This emollient formula is a synergistic combination of natural moisturizing factors and skin protectants that helps reduce dehydration and render skin supple, smooth and more flexible. It also contains anti-inflammatory properties that aid to decreasing redness and smoothing complexion. With SPF30, it protects skin against rays, environmental stresses and sun damage.
Extreme Line Reducing Sun SPF 30
Developed specifically to protect the skin from the sun and repair lines, its one of the best anti-aging sun products because it protects, repairs, increases the skin’s youthfulness and reduces and removes lines.
Cashmere SPF 30+ Advances Sun Defense
This 100% Mineral Sun Protection sunscreen provides weightless photostable sun and pollution defense while cushioning the skin with Cashmere Protein, leaving skin with a luxurious texture and finish.
Daily face shield SPF 40
A weightless oil-free sunscreen that goes on sheer to help shield skin from damaging sunrays and seasonal changes. It helps create an invisible shield against damaging UVA and UVB rays, preventing visible signs of aging.
Ultra Sun Protection SPF50 PA+++
An invisible shield that delivers comprehensive UV protection: SPF 50 for UVB and PA+++ for UVA. The formula contains a combination of three highly effective, stabilized, non-penetrating screens of Avobenzone, Octisalate and Octinoxate. It also contains ingredients to reduce inflammation and protect the skin from the threat of sugar glycation (a process that breaks down collagen).
The SPF 30 UV Protecting Flui Light Transformed
Provides a broad spectrum of UVA/UVB protection as well as an array of visible light-transformation benefits. The fluid helps protect skin against damage with sunscreen while its Hollow Photonic Spheres create a flattering light effect that helps the skin appear more luminous and radiant.
Bienfait UV SPF 50+ Super FLuid Facial Sunscreen
A lightweight, oil-free, non-comedogenic sunscreen that offers broad spectrum, SPF 50+, UVA/UVB protection. It is the perfect UV shield to wear every day over your Lancome moisturizer, under makeup, or alone for fun in the sun. Glides on smoothly; leaves skin with a soft matte finish.